East Imperial vs Schweppes:Which is more popular by branded search?
In August 2026, Schweppes had more branded searches than East Imperial among tonic water worldwide. Schweppes was estimated to have 450K branded searches compared to East Imperial’s 2.4K, and held a 63.4% Share of Search versus East Imperial’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, East Imperial or Schweppes?
Compare the tonic water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schweppes, East Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Schweppes | Canada Dry | Fever-Tree | East Imperial | Q Mixers | Fentimans |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 19.8% | 13.3% | 0.43% | 0.34% | <0.01% |
| Nov 2025 | 67.8% | 20.3% | 11.1% | 0.44% | 0.35% | <0.01% |
| Dec 2025 | 70.5% | 17.3% | 11.6% | 0.31% | 0.24% | <0.01% |
| Jan 2026 | 64.8% | 23.8% | 10.7% | 0.42% | 0.33% | <0.01% |
| Feb 2026 | 67.7% | 20.2% | 11.1% | 0.53% | 0.44% | <0.01% |
| Mar 2026 | 67.7% | 20.2% | 11.1% | 0.44% | 0.53% | <0.01% |
| Apr 2026 | 63.2% | 23.2% | 12.7% | 0.41% | 0.5% | <0.01% |
| May 2026 | 67.8% | 20.3% | 11.1% | 0.36% | 0.36% | <0.01% |
| Jun 2026 | 67.8% | 20.4% | 11.2% | 0.29% | 0.36% | <0.01% |
| Jul 2026 | 66.1% | 19.8% | 13.3% | 0.35% | 0.35% | <0.01% |
| Aug 2026 | 63.4% | 23.2% | 12.7% | 0.34% | 0.27% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the East Imperial and Schweppes comparison changed over the last 12 months?
3 findings
- Schweppes was ahead of East Imperial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic water worldwide moved from 0.43% to 0.34%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Schweppes’ estimated Share of Search among tonic water worldwide moved from 66.1% to 63.4%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for tonic water worldwide in August 2026?
1 change
In August 2026, Schweppes lost estimated Share of Search among tonic water worldwide, from 66.1% to 63.4%.
How each brand is measured
Brandwave collects information about searches that people make online using East Imperial’s and Schweppes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
East Imperial
1 branded search term
- east imperial
Schweppes
1 branded search term
- schweppes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.