Brandwave

East Imperial vs Q Mixers:Which is more popular by branded search?

In August 2026, East Imperial had more branded searches than Q Mixers among tonic water worldwide. East Imperial was estimated to have 2.4K branded searches compared to Q Mixers’ 1.9K, and held a 0.34% Share of Search versus Q Mixers’ 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among tonic water worldwide in August 2026Which is more popular in search, East Imperial or Q Mixers?
East Imperial0.34%2.4K searches
vs
Q Mixers0.27%1.9K searches

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Which is more popular in search, East Imperial or Q Mixers?

Compare the tonic water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

East Imperial and Q Mixers among tonic water worldwide, by month

Share of Search by month for East Imperial, Q Mixers. The figures are in the table below the chart.

View monthly share of search table
MonthSchweppesCanada DryFever-TreeEast ImperialQ MixersFentimans
Oct 202566.1%19.8%13.3%0.43%0.34%<0.01%
Nov 202567.8%20.3%11.1%0.44%0.35%<0.01%
Dec 202570.5%17.3%11.6%0.31%0.24%<0.01%
Jan 202664.8%23.8%10.7%0.42%0.33%<0.01%
Feb 202667.7%20.2%11.1%0.53%0.44%<0.01%
Mar 202667.7%20.2%11.1%0.44%0.53%<0.01%
Apr 202663.2%23.2%12.7%0.41%0.5%<0.01%
May 202667.8%20.3%11.1%0.36%0.36%<0.01%
Jun 202667.8%20.4%11.2%0.29%0.36%<0.01%
Jul 202666.1%19.8%13.3%0.35%0.35%<0.01%
Aug 202663.4%23.2%12.7%0.34%0.27%<0.01%
Sep 2026——————

How has the East Imperial and Q Mixers comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Q Mixers took it in March 2026, East Imperial took it in August 2026.
  • Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic water worldwide moved from 0.43% to 0.34%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 11 months ending August 2026, Q Mixers’ estimated Share of Search among tonic water worldwide moved from 0.34% to 0.27%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for tonic water worldwide in August 2026?

Neither East Imperial nor Q Mixers moved beyond provider rounding among tonic water in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using East Imperial’s and Q Mixers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

East Imperial

1 branded search term

  • east imperial

Q Mixers

1 branded search term

  • q mixers

How the Brand Demand Index is measured

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