E-Collar Technologies vs Educator:Which is more popular by branded search?
In August 2026, E-Collar Technologies had more branded searches than Educator among dog trainers worldwide. E-Collar Technologies was estimated to have 74K branded searches compared to Educator’s 49.5K, and held a 1.1% Share of Search versus Educator’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, E-Collar Technologies or Educator?
Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for E-Collar Technologies, Educator. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | SportDOG | E-Collar Technologies | PetSafe | Educator | Dogtra |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 14.8% | 2% | 1.1% | 1.6% | 0.4% |
| Nov 2025 | 83.8% | 12.4% | 1.4% | 0.93% | 1.1% | 0.41% |
| Dec 2025 | 83.2% | 12.8% | 1.4% | 0.99% | 1.1% | 0.51% |
| Jan 2026 | 77.3% | 17.6% | 1.3% | 0.9% | 2.4% | 0.48% |
| Feb 2026 | 78.1% | 18% | 1.3% | 0.99% | 1.1% | 0.49% |
| Mar 2026 | 83.3% | 12.9% | 1.4% | 1% | 0.95% | 0.35% |
| Apr 2026 | 83.5% | 12.9% | 1.4% | 0.86% | 0.95% | 0.35% |
| May 2026 | 81.8% | 14.8% | 1.3% | 0.87% | 0.89% | 0.33% |
| Jun 2026 | 78.7% | 17.9% | 1.3% | 0.87% | 0.89% | 0.32% |
| Jul 2026 | 78.5% | 18% | 1.3% | 0.94% | 0.89% | 0.27% |
| Aug 2026 | 81.7% | 15.2% | 1.1% | 0.86% | 0.75% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the E-Collar Technologies and Educator comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Educator took it in January 2026, E-Collar Technologies took it in February 2026.
- Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide moved from 1.6% to 0.75%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for dog trainers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Educator worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using E-Collar Technologies’ and Educator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
E-Collar Technologies
1 branded search term
- e collar
Educator
1 branded search term
- educator
Put your own brand in this comparison
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