Duralex vs Luigi Bormioli:Which is more popular?
In September 2026, Duralex had more branded searches than Luigi Bormioli among glassware brands worldwide. Duralex had about 165,000 branded searches, while Luigi Bormioli had 8,100. Duralex made up 30.7% of all glassware brand searches we track, and Luigi Bormioli accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about glassware brands, Duralex appeared in all five answers and Luigi Bormioli in one. Duralex was mentioned before Luigi Bormioli in every answer.
Who do people search for more?
Duralex, about 20 searches for every 1 for Luigi Bormioli
Who does AI mention more?
Duralex, mentioned in every answer we collected
Who does AI recommend more?
Duralex, named ahead of Luigi Bormioli in every answer
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duralex appeared in all five answers. Luigi Bormioli was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duralex was listed before Luigi Bormioli in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Duralex1st
Libbey2nd
Bormioli Rocco3rd
Riedel4th
Schott Zwiesel5th
Waterford6th- Zalto7th
Baccarat8th- Luigi Bormioli9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duralex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libbey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bormioli Rocco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baccarat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy?”
Asked ChatGPT
“What are the best glassware brands?”
Asked ChatGPT
“What's the best glassware brand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“best glassware”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Duralex or Luigi Bormioli more popular in search?
This chart shows how often people search Google for Duralex and Luigi Bormioli by name. Each line represents a brand's share of searches for all nine glassware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Duralex, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Duralex | Riedel | Bormioli Rocco | Schott Zwiesel | Baccarat | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 29.4% | 10.8% | 4% | 4.8% | 2.6% | 1.4% | 1.8% | 1.4% |
| Nov 2025 | 25.4% | 56.8% | 7.6% | 2.3% | 3.4% | 1.5% | 1% | 1.2% | 0.68% |
| Dec 2025 | 35.8% | 29.4% | 13.2% | 4.8% | 7.2% | 3.2% | 2.2% | 2.6% | 1.4% |
| Jan 2026 | 38.1% | 31.3% | 11.5% | 5.1% | 6.3% | 2.8% | 1.5% | 1.9% | 1.5% |
| Feb 2026 | 45.4% | 24.8% | 11.2% | 5% | 6.1% | 2.7% | 1.5% | 1.5% | 1.8% |
| Mar 2026 | 50.1% | 22.4% | 10.1% | 4.5% | 5.5% | 2.5% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 46.8% | 25.7% | 11.5% | 4.2% | 5.2% | 2.3% | 1.5% | 1.5% | 1.3% |
| May 2026 | 41.3% | 33.7% | 10.2% | 3.7% | 4.5% | 2.5% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.6% | 30.6% | 9.2% | 4.1% | 4.1% | 2.2% | 1.2% | 1.5% | 1.5% |
| Jul 2026 | 49.9% | 22.3% | 10% | 5.5% | 4.5% | 2.5% | 1.6% | 2% | 1.6% |
| Aug 2026 | 51.3% | 23% | 10.3% | 4.6% | 3.8% | 2.5% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 45.8% | 30.7% | 9.2% | 4.1% | 4.1% | 1.8% | 1.5% | 1.5% | 1.2% |
How has the Duralex and Luigi Bormioli comparison changed over the last 12 months?
3 findings
- Duralex was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands worldwide moved from 29.4% to 30.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among glassware brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for glassware brands worldwide in September 2026?
2 changes
In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%.
In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Duralex’s and Luigi Bormioli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duralex
1 branded search term
- duralex
Luigi Bormioli
1 branded search term
- luigi bormioli
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