Duracell vs Trojan:Which is more popular by branded search?
In August 2026, Duracell had more branded searches than Trojan among battery brands worldwide. Duracell was estimated to have 135K branded searches compared to Trojan’s 30, and held a 34.4% Share of Search versus Trojan’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duracell or Trojan?
Compare the battery brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duracell, Trojan. The figures are in the table below the chart.
View monthly share of search table
| Month | Duracell | Energizer | Panasonic | Renogy | Varta | Trojan |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 19.8% | 36% | 8.8% | 5.9% | <0.01% |
| Nov 2025 | 30.9% | 20.7% | 30.9% | 11.3% | 6.2% | <0.01% |
| Dec 2025 | 38.8% | 21.3% | 25.8% | 7.8% | 6.4% | <0.01% |
| Jan 2026 | 38.1% | 20.9% | 25.4% | 9.4% | 6.3% | <0.01% |
| Feb 2026 | 38% | 20.9% | 25.5% | 9.3% | 6.3% | <0.01% |
| Mar 2026 | 34.4% | 23.1% | 23.1% | 12.6% | 6.9% | <0.01% |
| Apr 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| May 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| Jun 2026 | 37.5% | 20.6% | 20.6% | 13.8% | 7.5% | <0.01% |
| Jul 2026 | 36.9% | 20.2% | 20.2% | 13.5% | 9.1% | <0.01% |
| Aug 2026 | 34.4% | 28% | 18.8% | 10.3% | 8.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Duracell and Trojan comparison changed over the last 12 months?
3 findings
- Duracell was ahead of Trojan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands worldwide moved from 29.5% to 34.4%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Trojan’s estimated Share of Search among battery brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for battery brands worldwide in August 2026?
2 changes
In August 2026, Duracell lost estimated Share of Search among battery brands worldwide, from 36.9% to 34.4%.
Estimated monthly branded searches for Trojan worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duracell’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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