Brandwave

Dublin vs Tredstep:Which is more popular?

In September 2026, Tredstep had more branded searches than Dublin among equestrian boots worldwide. Tredstep had about 1,000 branded searches, while Dublin had 320. Tredstep made up 0.14% of all equestrian boot searches we track, and Dublin accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about equestrian boots, Tredstep appeared in three of the four answers and Dublin in none.

Among equestrian boots worldwide in September 2026

Who do people search for more?

Tredstep, about 3 searches for every 1 for Dublin

Tredstep 1K searchesDublin 320 searches

Who does AI mention more?

Tredstep, mentioned in 3 of 4 answers, Dublin in 0

Tredstep in 3 of 4Dublin in 0 of 4

Who does AI recommend more?

Tredstep, the only one of the two named

Tredstep first in 3Dublin never named

Follow Dublin vs Tredstep and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top equestrian boots in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tredstep was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dublin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariat1st
  2. DeNiro Boot Co.2nd
  3. Mountain Horse3rd
  4. Parlanti4th
  5. Tredstep5th
  6. Shires–
  7. Dublin–
  8. Toggi–
  9. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about equestrian boots

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dublin or Tredstep more popular in search?

This chart shows how often people search Google for Dublin and Tredstep by name. Each line represents a brand's share of searches for all nine equestrian boots we track, month by month, from English-language searches worldwide.

Dublin and Tredstep among equestrian boots worldwide, by month

Share of searches by month for Tredstep, Dublin. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatMountain HorseShiresParlantiTredstepDeNiro Boot Co.DublinToggiSherwood
Oct 202596.7%1.7%0.95%0.34%0.13%0.04%0.08%0.02%<0.01%
Nov 202597.7%1.2%0.64%0.28%0.1%0.05%0.05%0.01%<0.01%
Dec 202598.1%0.97%0.53%0.24%0.09%0.02%0.04%<0.01%<0.01%
Jan 202697.2%1.4%0.78%0.35%0.14%0.03%0.06%0.01%<0.01%
Feb 202696.9%1.4%0.95%0.42%0.16%0.04%0.07%<0.01%<0.01%
Mar 202697.3%1.2%0.95%0.35%0.13%0.03%0.06%<0.01%<0.01%
Apr 202697.5%1.2%0.78%0.35%0.13%0.04%0.07%<0.01%<0.01%
May 202697.7%0.96%0.78%0.35%0.15%0.04%0.06%<0.01%<0.01%
Jun 202697.9%0.79%0.79%0.28%0.15%0.03%0.05%<0.01%<0.01%
Jul 202697.3%1.2%0.95%0.34%0.18%0.05%0.06%<0.01%<0.01%
Aug 202697.6%0.96%0.78%0.35%0.19%0.04%0.06%<0.01%<0.01%
Sep 202697.5%1.2%0.78%0.28%0.14%0.05%0.05%<0.01%<0.01%

How has the Dublin and Tredstep comparison changed over the last 12 months?

3 findings
  • Tredstep was ahead of Dublin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dublin’s share of searches among equestrian boots worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 590 to 320.
  • Across the 12 months ending September 2026, Tredstep’s share of searches among equestrian boots worldwide moved from 0.13% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for equestrian boots worldwide in September 2026?

2 changes

  1. In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide.

  2. Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dublin’s and Tredstep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dublin

1 branded search term

  • dublin equestrian

Tredstep

1 branded search term

  • tredstep

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free