Dr Karg vs Peter's Yard:Which is searched more?
In August 2026, Dr Karg had more branded searches than Peter's Yard among crispbreads worldwide. Dr Karg was estimated to have 1.6K branded searches compared to Peter's Yard’s 880, and held a 0.78% Share of Search versus Peter's Yard’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr Karg or Peter's Yard?
Compare the crispbreads people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr Karg, Peter's Yard. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr Karg | Peter's Yard |
|---|---|---|
| Oct 2025 | 0.78% | 0.49% |
| Nov 2025 | 0.65% | 0.65% |
| Dec 2025 | 0.6% | 0.97% |
| Jan 2026 | 0.89% | 0.47% |
| Feb 2026 | 0.93% | 0.43% |
| Mar 2026 | 0.91% | 0.42% |
| Apr 2026 | 0.93% | 0.43% |
| May 2026 | 0.93% | 0.43% |
| Jun 2026 | 0.78% | 0.43% |
| Jul 2026 | 0.93% | 0.43% |
| Aug 2026 | 0.78% | 0.43% |
| Sep 2026 | — | — |
How has the Dr Karg and Peter's Yard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Peter's Yard took it in December 2025, Dr Karg took it in January 2026.
- Across the 11 months ending August 2026, Dr Karg’s estimated Share of Search among crispbreads worldwide held steady at 0.78%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Peter's Yard’s estimated Share of Search among crispbreads worldwide moved from 0.49% to 0.43%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for crispbreads worldwide in August 2026?
1 change
Estimated monthly branded searches for Peter's Yard worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dr Karg’s and Peter's Yard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr Karg
1 branded search term
- dr karg
Peter's Yard
1 branded search term
- peters yard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.