Downy vs Surcare:Which is more popular by branded search?
In August 2026, Downy had more branded searches than Surcare among fabric softener brands worldwide. Downy was estimated to have 201K branded searches compared to Surcare’s 1K, and held a 10.6% Share of Search versus Surcare’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Downy or Surcare?
Compare the fabric softener brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Downy, Surcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Comfort | Downy | Snuggle | Lenor | Soupline | Surcare |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 10.3% | 6.9% | 4.7% | 0.93% | 0.05% |
| Nov 2025 | 85.1% | 6.3% | 5.1% | 2.8% | 0.69% | 0.03% |
| Dec 2025 | 85.2% | 6.3% | 5.1% | 2.8% | 0.56% | 0.05% |
| Jan 2026 | 81.2% | 7.3% | 7.3% | 3.3% | 0.8% | 0.06% |
| Feb 2026 | 80.4% | 8.8% | 5.9% | 4% | 0.79% | 0.05% |
| Mar 2026 | 79.6% | 8.8% | 5.8% | 4.8% | 0.96% | 0.07% |
| Apr 2026 | 76.8% | 10.4% | 6.9% | 4.7% | 1.1% | 0.1% |
| May 2026 | 75.2% | 12.4% | 6.8% | 4.6% | 0.91% | 0.1% |
| Jun 2026 | 74.3% | 12.3% | 6.7% | 5.5% | 1.1% | 0.1% |
| Jul 2026 | 77% | 10.4% | 6.9% | 4.7% | 0.93% | 0.06% |
| Aug 2026 | 78.8% | 10.6% | 5.8% | 3.9% | 0.95% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Downy and Surcare comparison changed over the last 12 months?
3 findings
- Downy was ahead of Surcare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Downy’s estimated Share of Search among fabric softener brands worldwide moved from 10.3% to 10.6%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Surcare’s estimated Share of Search among fabric softener brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for fabric softener brands worldwide in August 2026?
0 changes
Neither Downy nor Surcare moved beyond provider rounding among fabric softener brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Downy’s and Surcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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