How popular isSurcare in search?
In August 2026, there were an estimated 1K branded searches for Surcare worldwide which held steady over the last 11 months. Surcare holds 0.05% estimated Share of Search among fabric softener brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fabric softener brands compete with Surcare?
Share of Search by month for Comfort, Downy, Snuggle, Lenor, Surcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Comfort | Downy | Snuggle | Lenor | Soupline | Surcare |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 10.3% | 6.9% | 4.7% | 0.93% | 0.05% |
| Nov 2025 | 85.1% | 6.3% | 5.1% | 2.8% | 0.69% | 0.03% |
| Dec 2025 | 85.2% | 6.3% | 5.1% | 2.8% | 0.56% | 0.05% |
| Jan 2026 | 81.2% | 7.3% | 7.3% | 3.3% | 0.8% | 0.06% |
| Feb 2026 | 80.4% | 8.8% | 5.9% | 4% | 0.79% | 0.05% |
| Mar 2026 | 79.6% | 8.8% | 5.8% | 4.8% | 0.96% | 0.07% |
| Apr 2026 | 76.8% | 10.4% | 6.9% | 4.7% | 1.1% | 0.1% |
| May 2026 | 75.2% | 12.4% | 6.8% | 4.6% | 0.91% | 0.1% |
| Jun 2026 | 74.3% | 12.3% | 6.7% | 5.5% | 1.1% | 0.1% |
| Jul 2026 | 77% | 10.4% | 6.9% | 4.7% | 0.93% | 0.06% |
| Aug 2026 | 78.8% | 10.6% | 5.8% | 3.9% | 0.95% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 1.5M | +23% | +1.8 points | |
| 2, held 2nd | 10.6% | 201K | +21.8% | +0.1 points | |
| 3, held 3rd | 5.8% | 110K | 0% | -1.2 points | |
| 4, held 4th | 3.9% | 74K | 0% | -0.8 points | |
| 5, held 5th | 0.95% | 18.1K | +22.3% | 0 points | |
| 6, held 6th | 0.05% | 1K | 0% | 0 points |
1.Comfort
78.8%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.8 points.
2.Downy
10.6%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.
3.Snuggle
5.8%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.Lenor
3.9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Soupline
0.95%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
6.Surcare
0.05%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Surcare and its closest rivals
How has branded search demand for Surcare changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Surcare worldwide held steady at 1K.
- Across the 11 months ending August 2026, Surcare’s estimated Share of Search among fabric softener brands worldwide held steady at 0.05%.
How did search popularity change for fabric softener brands worldwide in August 2026?
3 changes
In August 2026, Comfort gained estimated Share of Search among fabric softener brands worldwide, from 77% to 78.8%.
In August 2026, Snuggle lost estimated Share of Search among fabric softener brands worldwide, from 6.9% to 5.8%.
In August 2026, Lenor lost estimated Share of Search among fabric softener brands worldwide, from 4.7% to 3.9%.
How is Surcare measured?
Brandwave collects information about searches that people make online using Surcare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- surcare
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Is Surcare your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.