Doughboy vs Latham Pools:Which is more popular?
In September 2026, Latham Pools had more branded searches than Doughboy among swimming pool brands worldwide. Latham Pools had about 12,100 branded searches, while Doughboy had 6,600. Latham Pools made up 2.1% of all swimming pool brand searches we track, and Doughboy accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about swimming pool brands, Latham Pools appeared in three of the five answers and Doughboy in two. Latham Pools was mentioned before Doughboy in two out of three answers that named either.
Who do people search for more?
Latham Pools, about 83% more searches than Doughboy
Who does AI mention more?
Latham Pools, mentioned in 3 of 5 answers, Doughboy in 2
Who does AI recommend more?
Latham Pools, named ahead of Doughboy in 2 of 3 answers
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Top swimming pool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Doughboy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Latham Pools was listed before Doughboy in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Intex1st- Latham Pools2nd
- Thursday Pools3rd
Doughboy4th
Bestway5th
Coleman6th
Lay-Z-Spa–- Summer Waves–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latham Pools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bestway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Doughboy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Pools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lay-Z-Spa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Summer Waves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimming pool brands
5 answers
Asked ChatGPT
“Which swimming pool brand should I buy?”
Asked ChatGPT
“What are the best swimming pool brands?”
Asked ChatGPT
“What's the best swimming pool brand for backyard use?”
Searched Google, AI Overview
“above ground pool”
Searched Google, AI Overview
“swimming pool for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Doughboy or Latham Pools more popular in search?
This chart shows how often people search Google for Doughboy and Latham Pools by name. Each line represents a brand's share of searches for all eight swimming pool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Latham Pools, Doughboy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Bestway | Intex | Lay-Z-Spa | Latham Pools | Summer Waves | Doughboy | Thursday Pools |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24% | 19.6% | 9.1% | 1.4% | 0.96% | 0.64% | 0.43% |
| Nov 2025 | 44.7% | 24.5% | 20% | 8.2% | 0.98% | 0.79% | 0.44% | 0.29% |
| Dec 2025 | 40% | 32.7% | 17.9% | 7.3% | 0.88% | 0.7% | 0.31% | 0.21% |
| Jan 2026 | 41.5% | 27.8% | 18.6% | 8.6% | 1.4% | 0.96% | 0.74% | 0.4% |
| Feb 2026 | 38.8% | 26.1% | 21.2% | 8.7% | 2.3% | 1.4% | 1% | 0.46% |
| Mar 2026 | 35.1% | 23.5% | 19.3% | 11.8% | 5.8% | 1.9% | 2.1% | 0.51% |
| Apr 2026 | 29.1% | 19.5% | 23.8% | 15.9% | 7.2% | 2.3% | 1.8% | 0.43% |
| May 2026 | 18.4% | 22.6% | 27.6% | 20.6% | 5.5% | 3.6% | 1.4% | 0.33% |
| Jun 2026 | 14.7% | 26.9% | 32.9% | 17.4% | 2% | 4% | 1.6% | 0.32% |
| Jul 2026 | 17.9% | 26.7% | 26.7% | 18.5% | 3.6% | 4.5% | 1.6% | 0.48% |
| Aug 2026 | 26.3% | 26.3% | 26.3% | 14% | 2.4% | 2.8% | 1.6% | 0.47% |
| Sep 2026 | 35.2% | 28.9% | 19.3% | 11% | 2.1% | 1.8% | 1.2% | 0.63% |
How has the Doughboy and Latham Pools comparison changed over the last 12 months?
3 findings
- Latham Pools was ahead of Doughboy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Doughboy’s share of searches among swimming pool brands worldwide moved from 0.64% to 1.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
- Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for swimming pool brands worldwide in September 2026?
2 changes
In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide.
Estimated monthly branded searches for Doughboy worldwide rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Doughboy’s and Latham Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doughboy
1 branded search term
- doughboy pool
Latham Pools
1 branded search term
- latham pools
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