DoubleVerify vs Moat:Which is searched more?

Name: DoubleVerify vs Moat: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, DoubleVerify had more branded searches than Moat among ad verification platforms worldwide. DoubleVerify was estimated to have 14.8K branded searches compared to Moat’s 90, and held a 59.5% Share of Search versus Moat’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among ad verification platforms worldwide in August 2026Which is more popular in search, DoubleVerify or Moat?

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Which is more popular in search, DoubleVerify or Moat?

Compare the platforms used to verify ad delivery and brand safety. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DoubleVerify and Moat among ad verification platforms worldwide, by month

Month	DoubleVerify	Moat
Oct 2025	41.8%	0.31%
Nov 2025	41.8%	0.3%
Dec 2025	39.8%	0.34%
Jan 2026	41.8%	0.3%
Feb 2026	44.7%	0.41%
Mar 2026	44.6%	0.5%
Apr 2026	44.7%	0.41%
May 2026	46.6%	0.42%
Jun 2026	46.3%	0.42%
Jul 2026	49.5%	0.35%
Aug 2026	59.5%	0.36%
Sep 2026	—	—

How has the DoubleVerify and Moat comparison changed over the last 12 months?

3 findings

DoubleVerify was ahead of Moat in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among ad verification platforms worldwide moved from 41.8% to 59.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
Across the 11 months ending August 2026, Moat’s estimated Share of Search among ad verification platforms worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for ad verification platforms worldwide in August 2026?

1 change

In August 2026, DoubleVerify gained estimated Share of Search among ad verification platforms worldwide, from 49.5% to 59.5%.

How each brand is measured

Brandwave collects information about searches that people make online using DoubleVerify’s and Moat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.