doTERRA vs Tisserand:Which is more popular by branded search?
In August 2026, doTERRA had more branded searches than Tisserand among essential oil brands worldwide. doTERRA was estimated to have 673K branded searches compared to Tisserand’s 9.9K, and held a 61.8% Share of Search versus Tisserand’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, doTERRA or Tisserand?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for doTERRA, Tisserand. The figures are in the table below the chart.
View monthly share of search table
| Month | doTERRA | Young Living | Now Foods | Plant Therapy | Tisserand | Aura Cacia |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 24.7% | 5% | 1.8% | 0.99% | 0.3% |
| Nov 2025 | 63.4% | 28.5% | 4.7% | 2.1% | 0.94% | 0.34% |
| Dec 2025 | 62.4% | 27.9% | 5.6% | 2.5% | 1.1% | 0.41% |
| Jan 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 1% | 0.38% |
| Feb 2026 | 63.1% | 28.2% | 5.7% | 1.7% | 0.93% | 0.34% |
| Mar 2026 | 62.2% | 27.8% | 6.8% | 1.7% | 1.1% | 0.33% |
| Apr 2026 | 57.4% | 31.4% | 7.7% | 1.9% | 1.3% | 0.38% |
| May 2026 | 61.8% | 27.6% | 6.8% | 2% | 1.4% | 0.4% |
| Jun 2026 | 62.1% | 27.8% | 6.8% | 2% | 0.91% | 0.33% |
| Jul 2026 | 61.9% | 27.7% | 6.8% | 2% | 1.1% | 0.4% |
| Aug 2026 | 61.8% | 27.6% | 6.8% | 2.5% | 0.91% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the doTERRA and Tisserand comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Tisserand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, doTERRA’s estimated Share of Search among essential oil brands worldwide moved from 67.2% to 61.8%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Tisserand’s estimated Share of Search among essential oil brands worldwide moved from 0.99% to 0.91%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for essential oil brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using doTERRA’s and Tisserand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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