Doritos vs Old El Paso:Which is searched more?
In August 2026, Doritos had more branded searches than Old El Paso among salsa brands worldwide. Doritos was estimated to have 823K branded searches compared to Old El Paso’s 81K, and held a 36.7% Share of Search versus Old El Paso’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doritos or Old El Paso?
Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Doritos, Old El Paso. The figures are in the table below the chart.
View monthly share of search table
| Month | Doritos | Old El Paso |
|---|---|---|
| Oct 2025 | 36.2% | 4.4% |
| Nov 2025 | 39% | 3.8% |
| Dec 2025 | 39% | 3.8% |
| Jan 2026 | 37.2% | 4.5% |
| Feb 2026 | 42.9% | 5.2% |
| Mar 2026 | 38.9% | 4.7% |
| Apr 2026 | 39.2% | 3.9% |
| May 2026 | 39.2% | 3.9% |
| Jun 2026 | 40.5% | 4% |
| Jul 2026 | 39.3% | 3.9% |
| Aug 2026 | 36.7% | 3.6% |
| Sep 2026 | — | — |
How has the Doritos and Old El Paso comparison changed over the last 12 months?
3 findings
- Doritos was ahead of Old El Paso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide moved from 36.2% to 36.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 99K to 81K.
How did search popularity change for salsa brands worldwide in August 2026?
2 changes
In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 39.3% to 36.7%.
Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 99K to 81K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Doritos’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doritos
1 branded search term
- doritos
Old El Paso
2 branded search terms
- old el paso
- oldelpaso
Put your own brand in this comparison
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