Brandwave

Dodge vs GMC:Which is more popular?

In September 2026, GMC had more branded searches than Dodge among car brands worldwide. GMC had about 1.5 million branded searches, while Dodge had 1 million. GMC made up 0.79% of all car brand searches we track, and Dodge accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about car brands, Dodge and GMC each appeared in one of the five answers.

Among car brands worldwide in September 2026

Who do people search for more?

GMC, about 50% more searches than Dodge

GMC 1.5M searchesDodge 1M searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dodge in 1 of 5GMC in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dodge and GMC were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +4 more
  10. GMC13th
  11. +1 more
  12. Dodge15th
  13. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GMC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dodge1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dodge or GMC more popular in search?

This chart shows how often people search Google for Dodge and GMC by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Dodge and GMC among car brands worldwide, by month

Share of searches by month for GMC, Dodge. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaGMCDodge
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.73%0.59%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.78%0.63%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.8%0.65%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.72%0.59%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.82%0.55%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.74%0.6%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.76%0.5%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.77%0.51%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.68%0.56%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.68%0.56%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.8%0.53%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.79%0.53%

How has the Dodge and GMC comparison changed over the last 12 months?

3 findings
  • GMC was ahead of Dodge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dodge’s share of searches among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, GMC’s share of searches among car brands worldwide moved from 0.73% to 0.79%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for car brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Dodge worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dodge’s and GMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dodge

1 branded search term

  • dodge

GMC

1 branded search term

  • gmc

How the Brand Demand Index is measured

Other head-to-heads among car brands

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