Docebo vs Thought Industries:Which is more popular?
In September 2026, Docebo had more branded searches than Thought Industries among customer education platforms worldwide. Docebo had about 27,100 branded searches, while Thought Industries had 1,090. Docebo made up 34% of all customer education platform searches we track, and Thought Industries accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about customer education platforms, Docebo and Thought Industries each appeared in four of the five answers. Thought Industries was mentioned before Docebo in four out of five answers.
Who do people search for more?
Docebo, about 25 searches for every 1 for Thought Industries
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Thought Industries, named ahead of Docebo in 4 of 5 answers
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Top customer education platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Docebo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thought Industries was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thought Industries was listed before Docebo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Skilljar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Docebo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thought Industries4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TalentLMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LearnUpon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intellum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trainn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer education platforms
5 answers
Asked ChatGPT
“Which customer education platform should I use?”
Asked ChatGPT
“What are the best customer education platforms?”
Asked ChatGPT
“What's the best customer education platform for customer training programs?”
Searched Google, AI Overview
“customer education platform”
Searched Google, AI Overview
“customer learning platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Docebo or Thought Industries more popular in search?
This chart shows how often people search Google for Docebo and Thought Industries by name. Each line represents a brand's share of searches for all seven customer education platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Docebo, Thought Industries. The figures are in the table below the chart.
View monthly share of searches table
| Month | Docebo | Skilljar | LearnUpon | TalentLMS | Trainn | Intellum | Thought Industries |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 5.7% | 18.6% | 18.1% | 13.4% | 2.1% | 1.7% |
| Nov 2025 | 39.8% | 5.5% | 18.3% | 17.8% | 14.4% | 2.1% | 2% |
| Dec 2025 | 43.5% | 6% | 16.4% | 15.9% | 14.4% | 2.3% | 1.5% |
| Jan 2026 | 42.7% | 8.6% | 16.3% | 15.6% | 13.2% | 2.3% | 1.4% |
| Feb 2026 | 43.1% | 9.7% | 16.3% | 15.8% | 11.7% | 2% | 1.4% |
| Mar 2026 | 29.1% | 36% | 11.1% | 13% | 7.9% | 1.6% | 1.2% |
| Apr 2026 | 34.1% | 28.2% | 13% | 12.5% | 9.3% | 1.8% | 1.1% |
| May 2026 | 29.6% | 29.9% | 13.7% | 13.2% | 9.8% | 2.2% | 1.5% |
| Jun 2026 | 34.2% | 28.2% | 12.9% | 12.5% | 9.3% | 1.8% | 1.1% |
| Jul 2026 | 29.8% | 30.2% | 13.7% | 13.3% | 9.9% | 1.9% | 1.3% |
| Aug 2026 | 33.2% | 27.3% | 12.5% | 12.1% | 11% | 2.5% | 1.3% |
| Sep 2026 | 34% | 22.9% | 15.5% | 12.4% | 11.3% | 2.5% | 1.4% |
How has the Docebo and Thought Industries comparison changed over the last 12 months?
3 findings
- Docebo was ahead of Thought Industries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Docebo’s share of searches among customer education platforms worldwide moved from 40.4% to 34%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Thought Industries’ share of searches among customer education platforms worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for customer education platforms worldwide in September 2026?
2 changes
In September 2026, Docebo gained share of searches among customer education platforms worldwide, from 33.2% to 34%.
Estimated monthly branded searches for Thought Industries worldwide fell 22.7% over 12 measured months, from 1.4K to 1.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Docebo’s and Thought Industries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Docebo
1 branded search term
- docebo
Thought Industries
2 branded search terms
- thought industries
- thought industries lms
Other head-to-heads among customer education platforms
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