DLive vs YouTube:Which is more popular?
In September 2026, YouTube had more branded searches than DLive among live streaming platforms worldwide. YouTube had about 90,500 branded searches, while DLive had 22,200. YouTube made up 0.28% of all live streaming platform searches we track, and DLive accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about live streaming platforms, YouTube appeared in all five answers and DLive in none.
Who do people search for more?
YouTube, about 4 searches for every 1 for DLive
Who does AI mention more?
YouTube, mentioned in every answer we collected
Who does AI recommend more?
YouTube, the only one of the two named
Follow DLive vs YouTube and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top live streaming platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. DLive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Twitch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TikTok4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DLive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about live streaming platforms
5 answers
Asked ChatGPT
“Which live streaming platform should I use?”
Asked ChatGPT
“What are the best live streaming platforms?”
Asked ChatGPT
“What's the best live streaming platform for a creator?”
Searched Google, AI Overview
“live streaming platforms”
Searched Google, AI Overview
“game streaming platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is DLive or YouTube more popular in search?
This chart shows how often people search Google for DLive and YouTube by name. Each line represents a brand's share of searches for all seven live streaming platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for YouTube, DLive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twitch | Rumble | TikTok | Kick | YouTube | Trovo | DLive |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 3.8% | 1.4% | 0.42% | 0.28% | 0.19% | 0.28% |
| Nov 2025 | 92.5% | 4.6% | 1.7% | 0.5% | 0.28% | 0.18% | 0.28% |
| Dec 2025 | 91.6% | 5.5% | 1.7% | 0.5% | 0.27% | 0.18% | 0.27% |
| Jan 2026 | 92.5% | 4.6% | 1.7% | 0.5% | 0.28% | 0.18% | 0.28% |
| Feb 2026 | 92.9% | 4.6% | 1.4% | 0.5% | 0.28% | 0.15% | 0.23% |
| Mar 2026 | 92.8% | 4.6% | 1.4% | 0.5% | 0.28% | 0.15% | 0.28% |
| Apr 2026 | 92.6% | 4.6% | 1.4% | 0.75% | 0.28% | 0.12% | 0.28% |
| May 2026 | 92.7% | 4.6% | 1.4% | 0.75% | 0.34% | 0.12% | 0.1% |
| Jun 2026 | 93.6% | 3.8% | 1.4% | 0.76% | 0.34% | 0.1% | 0.07% |
| Jul 2026 | 93.4% | 3.7% | 1.7% | 0.62% | 0.41% | 0.1% | 0.06% |
| Aug 2026 | 94.2% | 3.1% | 1.4% | 0.93% | 0.23% | 0.08% | 0.05% |
| Sep 2026 | 93.6% | 3.8% | 1.4% | 0.76% | 0.28% | 0.1% | 0.07% |
How has the DLive and YouTube comparison changed over the last 12 months?
3 findings
- YouTube was ahead of DLive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DLive’s share of searches among live streaming platforms worldwide moved from 0.28% to 0.07%, and its estimated monthly branded searches moved from 110K to 22.2K.
- Across the 12 months ending September 2026, YouTube’s share of searches among live streaming platforms worldwide held steady at 0.28%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for live streaming platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DLive’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among live streaming platforms

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.