Disruptive Advertising vs SmartSites:Which is more popular?
In September 2026, SmartSites had more branded searches than Disruptive Advertising among pay per click agencies worldwide. SmartSites had about 5,400 branded searches, while Disruptive Advertising had 2,420. SmartSites made up 17.8% of all pay per click agency searches we track, and Disruptive Advertising accounted for 8%. When we asked ChatGPT and Google AI Overviews about pay per click agencies, Disruptive Advertising and SmartSites each appeared in two of the four answers. Disruptive Advertising and SmartSites were each mentioned first in one of the two answers that named either.
Who do people search for more?
SmartSites, about 2 searches for every 1 for Disruptive Advertising
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top pay per click agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Disruptive Advertising and SmartSites were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Disruptive Advertising and SmartSites were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KlientBoost3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Searchbloom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- SmartSites2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Disruptive Advertising2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HawkSEM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WebFX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WordStream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Logical Position0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pay per click agencies
4 answers
Asked ChatGPT
“Which pay per click agency should I hire?”
Asked ChatGPT
“What are the best pay per click agencies?”
Asked ChatGPT
“What's the best pay per click agency for lead generation?”
Searched Google, AI Overview
“ppc agency”
Searched Google, AI Overview
“pay per click agency”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Disruptive Advertising or SmartSites more popular in search?
This chart shows how often people search Google for Disruptive Advertising and SmartSites by name. Each line represents a brand's share of searches for all eight pay per click agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for SmartSites, Disruptive Advertising. The figures are in the table below the chart.
View monthly share of searches table
| Month | WebFX | WordStream | SmartSites | Disruptive Advertising | KlientBoost | Logical Position | Searchbloom | HawkSEM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 11.7% | 5.3% | 6.3% | 6.3% | 1% | 5.6% |
| Nov 2025 | 33.4% | 33.4% | 12.2% | 4.4% | 5.4% | 5.4% | 1.3% | 4.6% |
| Dec 2025 | 37.4% | 30.5% | 11.1% | 4.9% | 6.1% | 6.1% | 1.5% | 2.5% |
| Jan 2026 | 39.7% | 26.5% | 11.8% | 5.5% | 6.4% | 6.4% | 1.9% | 1.8% |
| Feb 2026 | 35.2% | 28.8% | 12.8% | 5.9% | 6.9% | 6.9% | 1.7% | 1.7% |
| Mar 2026 | 34.8% | 28.5% | 12.7% | 7% | 6.8% | 6.8% | 1.7% | 1.7% |
| Apr 2026 | 31.9% | 26.1% | 14.2% | 6.5% | 7.6% | 7.6% | 2.3% | 3.6% |
| May 2026 | 34.8% | 28.4% | 12.6% | 4.7% | 6.9% | 8.3% | 2.1% | 2.1% |
| Jun 2026 | 32.3% | 26.5% | 14.4% | 5.4% | 7.8% | 9.5% | 1.9% | 2.2% |
| Jul 2026 | 32.9% | 26.9% | 14.6% | 5.4% | 8% | 8% | 2% | 2.3% |
| Aug 2026 | 38.3% | 25.6% | 11.4% | 5.1% | 7.6% | 7.6% | 2.3% | 2.2% |
| Sep 2026 | 32.6% | 21.7% | 17.8% | 8% | 6.3% | 6.3% | 5.3% | 2.2% |
How has the Disruptive Advertising and SmartSites comparison changed over the last 12 months?
3 findings
- SmartSites was ahead of Disruptive Advertising in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disruptive Advertising’s share of searches among pay per click agencies worldwide moved from 5.3% to 8%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, SmartSites’ share of searches among pay per click agencies worldwide moved from 11.7% to 17.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for pay per click agencies worldwide in September 2026?
2 changes
In September 2026, Disruptive Advertising overtook KlientBoost and Logical Position to rank 4th among pay per click agencies worldwide, with 8% of the searches.
In September 2026, SmartSites gained share of searches among pay per click agencies worldwide, from 11.4% to 17.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Disruptive Advertising’s and SmartSites’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disruptive Advertising
2 branded search terms
- disruptive advertising
- disruptive advertising agency
SmartSites
1 branded search term
- smartsites
Other head-to-heads among pay per click agencies
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