Disruptive Advertising vs HawkSEM:Which is more popular?
In September 2026, Disruptive Advertising had more branded searches than HawkSEM among pay per click agencies worldwide. Disruptive Advertising had about 2,420 branded searches, while HawkSEM had 660. Disruptive Advertising made up 8% of all pay per click agency searches we track, and HawkSEM accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about pay per click agencies, Disruptive Advertising and HawkSEM each appeared in two of the four answers. Disruptive Advertising was mentioned before HawkSEM in two out of three answers that named either.
Who do people search for more?
Disruptive Advertising, about 4 searches for every 1 for HawkSEM
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Disruptive Advertising, named ahead of HawkSEM in 2 of 3 answers
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Top pay per click agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Disruptive Advertising was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. HawkSEM was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Disruptive Advertising was listed before HawkSEM in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KlientBoost3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Searchbloom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SmartSites2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Disruptive Advertising2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HawkSEM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
WebFX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WordStream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Logical Position0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pay per click agencies
4 answers
Asked ChatGPT
“Which pay per click agency should I hire?”
Asked ChatGPT
“What are the best pay per click agencies?”
Asked ChatGPT
“What's the best pay per click agency for lead generation?”
Searched Google, AI Overview
“ppc agency”
Searched Google, AI Overview
“pay per click agency”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Disruptive Advertising or HawkSEM more popular in search?
This chart shows how often people search Google for Disruptive Advertising and HawkSEM by name. Each line represents a brand's share of searches for all eight pay per click agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Disruptive Advertising, HawkSEM. The figures are in the table below the chart.
View monthly share of searches table
| Month | WebFX | WordStream | SmartSites | Disruptive Advertising | KlientBoost | Logical Position | Searchbloom | HawkSEM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 11.7% | 5.3% | 6.3% | 6.3% | 1% | 5.6% |
| Nov 2025 | 33.4% | 33.4% | 12.2% | 4.4% | 5.4% | 5.4% | 1.3% | 4.6% |
| Dec 2025 | 37.4% | 30.5% | 11.1% | 4.9% | 6.1% | 6.1% | 1.5% | 2.5% |
| Jan 2026 | 39.7% | 26.5% | 11.8% | 5.5% | 6.4% | 6.4% | 1.9% | 1.8% |
| Feb 2026 | 35.2% | 28.8% | 12.8% | 5.9% | 6.9% | 6.9% | 1.7% | 1.7% |
| Mar 2026 | 34.8% | 28.5% | 12.7% | 7% | 6.8% | 6.8% | 1.7% | 1.7% |
| Apr 2026 | 31.9% | 26.1% | 14.2% | 6.5% | 7.6% | 7.6% | 2.3% | 3.6% |
| May 2026 | 34.8% | 28.4% | 12.6% | 4.7% | 6.9% | 8.3% | 2.1% | 2.1% |
| Jun 2026 | 32.3% | 26.5% | 14.4% | 5.4% | 7.8% | 9.5% | 1.9% | 2.2% |
| Jul 2026 | 32.9% | 26.9% | 14.6% | 5.4% | 8% | 8% | 2% | 2.3% |
| Aug 2026 | 38.3% | 25.6% | 11.4% | 5.1% | 7.6% | 7.6% | 2.3% | 2.2% |
| Sep 2026 | 32.6% | 21.7% | 17.8% | 8% | 6.3% | 6.3% | 5.3% | 2.2% |
How has the Disruptive Advertising and HawkSEM comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Disruptive Advertising took it in December 2025.
- Across the 12 months ending September 2026, Disruptive Advertising’s share of searches among pay per click agencies worldwide moved from 5.3% to 8%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, HawkSEM’s share of searches among pay per click agencies worldwide moved from 5.6% to 2.2%, and its estimated monthly branded searches moved from 2.6K to 660.
How did search popularity change for pay per click agencies worldwide in September 2026?
2 changes
In September 2026, Disruptive Advertising overtook KlientBoost and Logical Position to rank 4th among pay per click agencies worldwide, with 8% of the searches.
Estimated monthly branded searches for HawkSEM worldwide fell 74.7% over 12 measured months, from 2.6K to 660 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Disruptive Advertising’s and HawkSEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disruptive Advertising
2 branded search terms
- disruptive advertising
- disruptive advertising agency
HawkSEM
2 branded search terms
- hawk sem
- hawksem
Other head-to-heads among pay per click agencies
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