Digital Brand Architects vs Night Media:Which is more popular?
In September 2026, Night Media had more branded searches than Digital Brand Architects among creator representation agencies worldwide. Night Media had about 2,900 branded searches, while Digital Brand Architects had 1,300. Night Media made up 9.8% of all creator representation agency searches we track, and Digital Brand Architects accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about creator representation agencies, Digital Brand Architects and Night Media each appeared in two of the five answers. Night Media was mentioned before Digital Brand Architects in every answer.
Who do people search for more?
Night Media, about 2 searches for every 1 for Digital Brand Architects
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Night Media, named ahead of Digital Brand Architects in every answer
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Top creator representation agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Digital Brand Architects and Night Media were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Night Media was listed before Digital Brand Architects in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator representation agencies
5 answers
Asked ChatGPT
“Which creator representation agency should I hire?”
Asked ChatGPT
“What are the best creator representation agencies?”
Asked ChatGPT
“What's the best creator representation agency for a creator career?”
Searched Google, AI Overview
“creator management agency”
Searched Google, AI Overview
“creator representation agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Digital Brand Architects or Night Media more popular in search?
This chart shows how often people search Google for Digital Brand Architects and Night Media by name. Each line represents a brand's share of searches for all nine creator representation agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Night Media, Digital Brand Architects. The figures are in the table below the chart.
View monthly share of searches table
| Month | Studio71 | Viral Nation | Night Media | Underscore Talent | Whalar | Digital Brand Architects | Select Management Group | Village Marketing | Gleam Futures |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.9% | 20.9% | 9.2% | 7.6% | 5.1% | 2.3% | 1.5% | 1% |
| Nov 2025 | 31% | 25.2% | 16.8% | 9.2% | 7.3% | 5% | 2.3% | 1.8% | 1.5% |
| Dec 2025 | 36.9% | 24.6% | 13.4% | 8.9% | 6% | 4.8% | 2.7% | 1.5% | 1.2% |
| Jan 2026 | 33.9% | 27.8% | 12.3% | 10.1% | 5.3% | 5.3% | 2.8% | 1.3% | 1.1% |
| Feb 2026 | 32.5% | 26.6% | 14.4% | 9.5% | 6.2% | 5.3% | 2.9% | 1.3% | 1.3% |
| Mar 2026 | 33.2% | 22.2% | 18.1% | 8% | 6.6% | 6.6% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 40.1% | 22% | 11.9% | 9.8% | 6.5% | 5.1% | 2% | 1.6% | 1.1% |
| May 2026 | 37% | 24.8% | 13.4% | 8.9% | 7.3% | 4% | 2.2% | 1.5% | 0.98% |
| Jun 2026 | 42.9% | 19.2% | 6.9% | 6.9% | 15.6% | 4.5% | 2.4% | 0.92% | 0.76% |
| Jul 2026 | 38.7% | 21.1% | 9.3% | 11.5% | 9.3% | 5.1% | 2.8% | 1.2% | 1% |
| Aug 2026 | 42.7% | 19% | 8.4% | 10.4% | 8.4% | 5.5% | 3.8% | 1.1% | 0.75% |
| Sep 2026 | 40.8% | 22.3% | 9.8% | 9.8% | 8.1% | 4.4% | 3% | 1.1% | 0.88% |
How has the Digital Brand Architects and Night Media comparison changed over the last 12 months?
3 findings
- Night Media was ahead of Digital Brand Architects in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Digital Brand Architects’ share of searches among creator representation agencies worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Night Media’s share of searches among creator representation agencies worldwide moved from 20.9% to 9.8%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
How did search popularity change for creator representation agencies worldwide in September 2026?
2 changes
In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches.
In September 2026, Digital Brand Architects lost share of searches among creator representation agencies worldwide, from 5.5% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Digital Brand Architects’ and Night Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digital Brand Architects
1 branded search term
- digital brand architects
Night Media
1 branded search term
- night media
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