Brandwave

DEVI vs Raychem:Which is more popular by branded search?

In August 2026, DEVI had more branded searches than Raychem among underfloor heating worldwide. DEVI was estimated to have 90 branded searches compared to Raychem’s 40, and held a 0.7% Share of Search versus Raychem’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among underfloor heating worldwide in August 2026Which is more popular in search, DEVI or Raychem?
DEVI0.7%90 searches
vs
Raychem0.31%40 searches

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Which is more popular in search, DEVI or Raychem?

Compare the underfloor heating people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DEVI and Raychem among underfloor heating worldwide, by month

Share of Search by month for DEVI, Raychem. The figures are in the table below the chart.

View monthly share of search table
MonthHeatmatWattsWarmupDEVIRaychemUponor
Oct 202592.8%4.5%1.1%0.87%0.36%0.36%
Nov 202594.2%3.7%0.89%0.72%0.17%0.3%
Dec 202596.5%2.1%0.61%0.39%0.18%0.18%
Jan 202696%2.5%0.74%0.39%0.18%0.18%
Feb 202694.2%3.7%1.1%0.47%0.21%0.26%
Mar 202694.3%3.8%1.1%0.57%0.16%0.16%
Apr 202694.4%3.8%0.89%0.57%0.26%0.13%
May 202694.2%3.7%0.86%0.86%0.23%0.16%
Jun 202692%5.5%1%1%0.28%0.19%
Jul 202695.1%2.5%1.1%0.86%0.31%0.08%
Aug 202693.5%4.6%0.85%0.7%0.31%0.08%
Sep 2026——————

How has the DEVI and Raychem comparison changed over the last 12 months?

  • DEVI was ahead of Raychem in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DEVI’s estimated Share of Search among underfloor heating worldwide moved from 0.87% to 0.7%, and its estimated monthly branded searches moved from 170 to 90.
  • Across the 11 months ending August 2026, Raychem’s estimated Share of Search among underfloor heating worldwide moved from 0.36% to 0.31%, and its estimated monthly branded searches moved from 70 to 40.

How did search popularity change for underfloor heating worldwide in August 2026?

  1. Estimated monthly branded searches for DEVI worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  2. Estimated monthly branded searches for Raychem worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DEVI’s and Raychem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DEVI

1 branded search term

  • devi underfloor

Raychem

1 branded search term

  • raychem heating

How the Brand Demand Index is measured

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