Descartes MacroPoint vs Magaya:Which is more popular?
In September 2026, Magaya had more branded searches than Descartes MacroPoint among customs brokerage platforms worldwide. Magaya had about 5,400 branded searches, while Descartes MacroPoint had 10. Magaya made up 1.3% of all customs brokerage platform searches we track, and Descartes MacroPoint accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about customs brokerage platforms, Descartes MacroPoint appeared in all four answers and Magaya in two. Descartes MacroPoint was mentioned before Magaya in every answer.
Who do people search for more?
Magaya, about 540 searches for every 1 for Descartes MacroPoint
Who does AI mention more?
Descartes MacroPoint, mentioned in every answer we collected
Who does AI recommend more?
Descartes MacroPoint, named ahead of Magaya in every answer
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Top customs brokerage platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Descartes MacroPoint appeared in all four answers. Magaya was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Descartes MacroPoint was listed before Magaya in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Descartes MacroPoint4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CargoWise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magaya2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Livingston1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Expeditors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flexport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Universal Logistics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customs brokerage platforms
4 answers
Asked ChatGPT
“Which customs brokerage platform should I use?”
Asked ChatGPT
“What are the best customs brokerage platforms?”
Asked ChatGPT
“What's the best customs brokerage platform for importing goods?”
Searched Google, AI Overview
“import compliance software”
Searched Google, AI Overview
“customs brokerage platform”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Descartes MacroPoint or Magaya more popular in search?
This chart shows how often people search Google for Descartes MacroPoint and Magaya by name. Each line represents a brand's share of searches for all seven customs brokerage platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Magaya, Descartes MacroPoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Livingston | Expeditors | Flexport | CargoWise | Universal Logistics | Magaya | Descartes MacroPoint |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 22% | 9.8% | 3.6% | 2.9% | 2% | <0.01% |
| Nov 2025 | 55.5% | 20.4% | 11.2% | 4.1% | 2.7% | 6.1% | <0.01% |
| Dec 2025 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 1.9% | <0.01% |
| Jan 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Feb 2026 | 54.8% | 24.7% | 11% | 4% | 3.3% | 2.2% | <0.01% |
| Mar 2026 | 54.5% | 24.5% | 11% | 4.9% | 3.3% | 1.8% | <0.01% |
| Apr 2026 | 60.2% | 22.2% | 9.9% | 3.6% | 2.4% | 1.6% | <0.01% |
| May 2026 | 59.8% | 22% | 9.8% | 3.6% | 2.4% | 2.4% | <0.01% |
| Jun 2026 | 59.4% | 21.9% | 9.8% | 3.6% | 2.4% | 2.9% | <0.01% |
| Jul 2026 | 63.8% | 19.2% | 8.6% | 3.1% | 2.1% | 3.1% | <0.01% |
| Aug 2026 | 59.2% | 21.8% | 9.8% | 4.4% | 2.9% | 2% | <0.01% |
| Sep 2026 | 59.6% | 21.9% | 9.8% | 4.4% | 2.9% | 1.3% | <0.01% |
How has the Descartes MacroPoint and Magaya comparison changed over the last 12 months?
3 findings
- Magaya was ahead of Descartes MacroPoint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among customs brokerage platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Magaya’s share of searches among customs brokerage platforms worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for customs brokerage platforms worldwide in September 2026?
2 changes
In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%.
Estimated monthly branded searches for Descartes MacroPoint worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Magaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descartes MacroPoint
1 branded search term
- descartes macropoint app
Magaya
1 branded search term
- magaya
Other head-to-heads among customs brokerage platforms
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