Delta Air Lines vs Qantas:Which is searched more?
In September 2026, Delta Air Lines had more branded searches than Qantas among airline brands worldwide. Delta Air Lines had about 3.4 million branded searches, while Qantas had 1.5 million. Delta Air Lines made up 10.5% of all airline brand searches we track, and Qantas accounted for 4.7%. These are worldwide searches for English-language branded terms.
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Is Delta Air Lines or Qantas more popular in search?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Delta Air Lines, Qantas. The figures are in the table below the chart.
View monthly share of searches table
| Month | United Airlines | British Airways | Emirates | Southwest Airlines | Delta Air Lines | Qatar Airways | Singapore Airlines | Cathay Pacific | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 12% | 14.6% | 14.6% | 9.8% | 12% | 6.5% | 5.3% | 5.3% | 2% |
| Nov 2025 | 19.1% | 10.4% | 15.6% | 12.7% | 10.4% | 12.7% | 7% | 4.7% | 5.7% | 1.7% |
| Dec 2025 | 20.1% | 11% | 13.4% | 13.4% | 11% | 13.4% | 6% | 4.9% | 4.9% | 1.8% |
| Jan 2026 | 16.4% | 13.4% | 13.4% | 13.4% | 11% | 13.4% | 7.3% | 4.9% | 4.9% | 1.8% |
| Feb 2026 | 18.1% | 12.1% | 14.8% | 14.8% | 9.9% | 12.1% | 6.6% | 4.4% | 5.4% | 1.6% |
| Mar 2026 | 16.2% | 10.8% | 19.7% | 10.8% | 8.8% | 16.2% | 7.2% | 4.8% | 4% | 1.5% |
| Apr 2026 | 18.8% | 12.6% | 15.4% | 12.6% | 10.3% | 12.6% | 6.9% | 4.6% | 4.6% | 1.7% |
| May 2026 | 18.8% | 12.6% | 12.6% | 15.4% | 12.6% | 10.3% | 6.9% | 4.6% | 4.6% | 1.7% |
| Jun 2026 | 18.8% | 12.6% | 12.6% | 15.4% | 10.3% | 12.6% | 6.9% | 4.6% | 4.6% | 1.7% |
| Jul 2026 | 18.4% | 12.3% | 12.3% | 15% | 12.3% | 12.3% | 6.7% | 4.5% | 4.5% | 1.7% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 12.4% | 10.2% | 6.8% | 4.6% | 5.6% | 1.7% |
| Sep 2026 | 19.3% | 15.7% | 12.9% | 12.9% | 10.5% | 10.5% | 7% | 4.7% | 4.7% | 1.7% |
How has the Delta Air Lines and Qantas comparison changed over the last 12 months?
3 findings
- Delta Air Lines was ahead of Qantas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Delta Air Lines’ share of searches among airline brands worldwide moved from 9.8% to 10.5%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Qantas’ share of searches among airline brands worldwide moved from 5.3% to 4.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for airline brands worldwide in September 2026?
2 changes
In September 2026, Delta Air Lines lost share of searches among airline brands worldwide, from 12.4% to 10.5%.
In September 2026, Qantas lost share of searches among airline brands worldwide, from 5.6% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Delta Air Lines’ and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Delta Air Lines
2 branded search terms
- delta air lines
- delta airlines
Qantas
1 branded search term
- qantas
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