Deloitte vs Grant Thornton:Which is searched more?
In August 2026, Grant Thornton had more branded searches than Deloitte among accounting firms worldwide. Grant Thornton was estimated to have 203K branded searches compared to Deloitte’s 880, and held a 98.1% Share of Search versus Deloitte’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deloitte or Grant Thornton?
Compare the accounting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grant Thornton, Deloitte. The figures are in the table below the chart.
View monthly share of search table
| Month | Grant Thornton | Deloitte |
|---|---|---|
| Oct 2025 | 98.6% | 0.35% |
| Nov 2025 | 98.6% | 0.35% |
| Dec 2025 | 98.6% | 0.35% |
| Jan 2026 | 98.7% | 0.29% |
| Feb 2026 | 98.6% | 0.35% |
| Mar 2026 | 98.1% | 0.51% |
| Apr 2026 | 98.6% | 0.35% |
| May 2026 | 98.5% | 0.43% |
| Jun 2026 | 98.4% | 0.43% |
| Jul 2026 | 98.6% | 0.35% |
| Aug 2026 | 98.1% | 0.43% |
| Sep 2026 | — | — |
How has the Deloitte and Grant Thornton comparison changed over the last 12 months?
3 findings
- Grant Thornton was ahead of Deloitte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting firms worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting firms worldwide moved from 98.6% to 98.1%, and its estimated monthly branded searches moved from 248K to 203K.
How did search popularity change for accounting firms worldwide in August 2026?
2 changes
In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%.
In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Deloitte’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deloitte
1 branded search term
- deloitte nz
Grant Thornton
2 branded search terms
- grant thornton
- grant thornton nz
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