Brandwave

Deepnote vs JupyterLab:Which is more popular?

In September 2026, JupyterLab had more branded searches than Deepnote among notebook platforms worldwide. JupyterLab had about 600,000 branded searches, while Deepnote had 12,100. JupyterLab made up 8.2% of all notebook platform searches we track, and Deepnote accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about notebook platforms, JupyterLab appeared in four of the five answers and Deepnote in two. JupyterLab was mentioned before Deepnote in every answer that named either.

Among notebook platforms worldwide in September 2026

Who do people search for more?

JupyterLab, about 50 searches for every 1 for Deepnote

JupyterLab 600K searchesDeepnote 12.1K searches

Who does AI mention more?

JupyterLab, mentioned in 4 of 5 answers, Deepnote in 2

JupyterLab in 4 of 5Deepnote in 2 of 5

Who does AI recommend more?

JupyterLab, named ahead of Deepnote in 4 of 4 answers

JupyterLab first in 4Deepnote never first

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Top notebook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JupyterLab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deepnote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JupyterLab was listed before Deepnote in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Colab1st
  2. JupyterLab2nd
  3. Microsoft OneNote3rd
  4. Evernote4th
  5. Jupyter5th
  6. Deepnote6th
  7. Hex7th
  8. Observable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Colab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JupyterLab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evernote3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupyter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft OneNote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deepnote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Observable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about notebook platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Deepnote or JupyterLab more popular in search?

This chart shows how often people search Google for Deepnote and JupyterLab by name. Each line represents a brand's share of searches for all eight notebook platforms we track, month by month, from English-language searches worldwide.

Deepnote and JupyterLab among notebook platforms worldwide, by month

Share of searches by month for JupyterLab, Deepnote. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ColabJupyterLabEvernoteJupyterMicrosoft OneNoteObservableDeepnoteHex
Oct 202577.5%11.4%5.7%2.6%2.1%0.34%0.34%0.04%
Nov 202579.4%9.5%5.8%2.6%1.7%0.35%0.43%0.06%
Dec 202579.6%9.5%5.9%2.1%2.1%0.35%0.29%0.06%
Jan 202675.9%11.1%6.8%2.5%2.5%0.75%0.27%0.05%
Feb 202680.6%9.7%4.9%2.2%2.2%0.24%0.2%0.05%
Mar 202680.6%9.7%4.9%2.2%2.2%0.29%0.24%0.04%
Apr 202682.2%8.2%5%2.2%1.8%0.3%0.24%0.03%
May 202679.7%9.6%5.9%2.1%2.1%0.29%0.24%0.04%
Jun 202682.4%8.2%5%1.8%1.8%0.45%0.24%0.05%
Jul 202681.4%9.6%4.9%1.8%1.8%0.29%0.2%0.05%
Aug 202683.7%8.2%4.1%1.5%1.8%0.37%0.17%0.05%
Sep 202684.2%8.2%3.4%1.9%1.9%0.25%0.17%0.04%

How has the Deepnote and JupyterLab comparison changed over the last 12 months?

3 findings
  • JupyterLab was ahead of Deepnote in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Deepnote’s share of searches among notebook platforms worldwide moved from 0.34% to 0.17%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, JupyterLab’s share of searches among notebook platforms worldwide moved from 11.4% to 8.2%, and its estimated monthly branded searches moved from 734K to 600K.

How did search popularity change for notebook platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Deepnote worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

  2. Estimated monthly branded searches for JupyterLab worldwide fell 18.3% over 12 measured months, from 734K to 600K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Deepnote’s and JupyterLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deepnote

1 branded search term

  • deepnote

JupyterLab

3 branded search terms

  • jupyter lab
  • jupyter notebook
  • jupyterlab

How the Brand Demand Index is measured

Other head-to-heads among notebook platforms

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