Brandwave

Dedupely vs Insycle:Which is more popular by branded search?

In August 2026, Insycle had more branded searches than Dedupely among CRM data hygiene platforms worldwide. Insycle was estimated to have 590 branded searches compared to Dedupely’s 390, and held an 8.7% Share of Search versus Dedupely’s 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among CRM data hygiene platforms worldwide in August 2026Which is more popular in search, Dedupely or Insycle?
Dedupely5.7%390 searches
vs
Insycle8.7%590 searches

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Which is more popular in search, Dedupely or Insycle?

Compare the tools that clean and match CRM records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dedupely and Insycle among CRM data hygiene platforms worldwide, by month

Share of Search by month for Insycle, Dedupely. The figures are in the table below the chart.

View monthly share of search table
MonthLeanDataRingLeadOpenpriseInsycleDedupely
Oct 202549.7%17.9%11.2%14.6%6.6%
Nov 202547.1%16.9%11.4%16.9%7.7%
Dec 202554.2%14.9%8.8%14.9%7.2%
Jan 202645.4%16.3%20%11%7.4%
Feb 202649.9%17.9%12.1%12.1%8.1%
Mar 202652.4%18.7%11.7%10.3%6.9%
Apr 202652.2%18.7%10.3%10.3%8.5%
May 202661.1%13.8%9.9%9.9%5.4%
Jun 202658.9%13.3%11.7%9.6%6.4%
Jul 202656.3%15.5%11.1%11.1%6%
Aug 202653.5%19.1%12.9%8.7%5.7%
Sep 2026—————

How has the Dedupely and Insycle comparison changed over the last 12 months?

  • Insycle was ahead of Dedupely in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dedupely’s estimated Share of Search among CRM data hygiene platforms worldwide moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 590 to 390.
  • Across the 11 months ending August 2026, Insycle’s estimated Share of Search among CRM data hygiene platforms worldwide moved from 14.6% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 590.

How did search popularity change for CRM data hygiene platforms worldwide in August 2026?

  1. In August 2026, Openprise overtook Insycle to rank 3rd among CRM data hygiene platforms worldwide, at 12.9%.

  2. In August 2026, Insycle lost estimated Share of Search among CRM data hygiene platforms worldwide, from 11.1% to 8.7%.

  3. Estimated monthly branded searches for Dedupely worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dedupely’s and Insycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dedupely

1 branded search term

  • dedupely

Insycle

1 branded search term

  • insycle

How the Brand Demand Index is measured

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