Brandwave

Daytona vs Hein-Werner:Which is more popular?

In September 2026, Daytona had more branded searches than Hein-Werner among car jacks worldwide. Daytona had about 14,800 branded searches, while Hein-Werner had 880. Daytona made up 58.4% of all car jack searches we track, and Hein-Werner accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about car jacks, Daytona appeared in three of the five answers and Hein-Werner in one.

Among car jacks worldwide in September 2026

Who do people search for more?

Daytona, about 17 searches for every 1 for Hein-Werner

Daytona 14.8K searchesHein-Werner 880 searches

Who does AI mention more?

Daytona, mentioned in 3 of 5 answers, Hein-Werner in 1

Daytona in 3 of 5Hein-Werner in 1 of 5

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Top car jacks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daytona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hein-Werner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daytona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pittsburgh Automotive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arcan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car jacks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Daytona or Hein-Werner more popular in search?

This chart shows how often people search Google for Daytona and Hein-Werner by name. Each line represents a brand's share of searches for all seven car jack brands we track, month by month, from English-language searches worldwide.

Daytona and Hein-Werner among car jacks worldwide, by month

Share of searches by month for Daytona, Hein-Werner. The figures are in the table below the chart.

View monthly share of searches table
MonthDaytonaBig RedPittsburgh AutomotiveSealeyArcanDraperHein-Werner
Oct 202555.7%12.8%9%7.5%7.2%4.4%3.3%
Nov 202560.2%13.6%8%5.7%6.3%3.4%2.9%
Dec 202564.4%11.7%6.8%5.3%5.7%3%3.1%
Jan 202651.8%11.2%12.4%7.3%6.8%6.7%3.8%
Feb 202645.5%8.6%6%6.4%4.9%25.9%2.7%
Mar 202648.4%8.4%5.1%4.6%3.5%27.4%2.7%
Apr 202673.7%7.3%4.2%3.8%2.9%5.9%2.2%
May 202658.5%12.9%7.5%6.2%5.1%6.2%3.5%
Jun 202648.9%8.5%6.3%6.6%4.3%22.5%2.9%
Jul 202661.7%10.8%7.9%6.6%5.4%4.5%3%
Aug 202653.3%9.5%8.6%5.7%5.8%13.9%3.2%
Sep 202658.4%10.6%9.5%6.8%6.3%4.9%3.5%

Hein-Werner sells other things too, so only its searches that name this product count here, like “hein werner jack”.

How has the Daytona and Hein-Werner comparison changed over the last 12 months?

3 findings
  • Daytona was ahead of Hein-Werner in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Daytona’s share of searches among car jacks worldwide moved from 55.7% to 58.4%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Hein-Werner’s share of searches among car jacks worldwide moved from 3.3% to 3.5%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for car jacks worldwide in September 2026?

2 changes
  1. In September 2026, Daytona gained share of searches among car jacks worldwide, from 53.3% to 58.4%.

  2. Hein-Werner’s share of searches among car jacks worldwide has gained ground for 3 months in a row, from 2.9% to 3.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Daytona’s and Hein-Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daytona

1 branded search term

  • daytona floor jack

Hein-Werner

1 branded search term

  • hein werner jack

How the Brand Demand Index is measured

Other head-to-heads among car jacks

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