Datafold vs Great Expectations:Which is more popular by branded search?
In August 2026, Great Expectations had more branded searches than Datafold among data contract platforms worldwide. Great Expectations was estimated to have 201K branded searches compared to Datafold’s 1K, and held a 64% Share of Search versus Datafold’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datafold or Great Expectations?
Compare the tools that enforce agreements about data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Great Expectations, Datafold. The figures are in the table below the chart.
View monthly share of search table
| Month | Great Expectations | Gable | Datafold | Monte Carlo | Soda |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 39.3% | 0.46% | 0.86% | 0.46% |
| Nov 2025 | 59.2% | 39.4% | 0.36% | 0.68% | 0.36% |
| Dec 2025 | 54.4% | 44.7% | 0.2% | 0.43% | 0.24% |
| Jan 2026 | 59.2% | 39.5% | 0.32% | 0.68% | 0.36% |
| Feb 2026 | 59.2% | 39.5% | 0.32% | 0.68% | 0.36% |
| Mar 2026 | 59.1% | 39.4% | 0.36% | 0.86% | 0.36% |
| Apr 2026 | 54.2% | 44.2% | 0.4% | 0.76% | 0.4% |
| May 2026 | 54.3% | 44.3% | 0.4% | 0.64% | 0.35% |
| Jun 2026 | 54.3% | 44.2% | 0.52% | 0.64% | 0.35% |
| Jul 2026 | 59.4% | 39.6% | 0.36% | 0.36% | 0.32% |
| Aug 2026 | 64% | 35% | 0.32% | 0.32% | 0.28% |
| Sep 2026 | — | — | — | — | — |
How has the Datafold and Great Expectations comparison changed over the last 12 months?
3 findings
- Great Expectations was ahead of Datafold in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datafold’s estimated Share of Search among data contract platforms worldwide moved from 0.46% to 0.32%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Great Expectations’ estimated Share of Search among data contract platforms worldwide moved from 58.9% to 64%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for data contract platforms worldwide in August 2026?
2 changes
In August 2026, Great Expectations gained estimated Share of Search among data contract platforms worldwide, from 59.4% to 64%.
Estimated monthly branded searches for Datafold worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Datafold’s and Great Expectations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Datafold
1 branded search term
- datafold
Great Expectations
1 branded search term
- great expectations
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.