Brandwave

Data contract platforms:Which brands are most popular in search?

In August 2026, Great Expectations was the most searched among data contract platforms worldwide, with an estimated 201K branded searches and 64% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Great Expectations64%
  2. Gable35%
  3. Datafold0.32%
  4. Monte Carlo0.32%
  5. Soda0.28%

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Share of SearchLeaderboard

Compare the tools that enforce agreements about data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data contract platforms worldwide, by month

Share of Search by month for Great Expectations, Gable. The figures are in the table below the chart.

View monthly share of search table
MonthGreat ExpectationsGableDatafoldMonte CarloSoda
Oct 202558.9%39.3%0.46%0.86%0.46%
Nov 202559.2%39.4%0.36%0.68%0.36%
Dec 202554.4%44.7%0.2%0.43%0.24%
Jan 202659.2%39.5%0.32%0.68%0.36%
Feb 202659.2%39.5%0.32%0.68%0.36%
Mar 202659.1%39.4%0.36%0.86%0.36%
Apr 202654.2%44.2%0.4%0.76%0.4%
May 202654.3%44.3%0.4%0.64%0.35%
Jun 202654.3%44.2%0.52%0.64%0.35%
Jul 202659.4%39.6%0.36%0.36%0.32%
Aug 202664%35%0.32%0.32%0.28%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Great Expectations

    64%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.7 points.

  2. 2.Gable

    35%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Datafold

    0.32%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Monte Carlo

    0.32%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Soda

    0.28%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among data contract platforms worldwide?

In August 2026, Great Expectations was the most searched among data contract platforms worldwide, with an estimated 201K branded searches and 64% estimated Share of Search within this set. Gable is in 2nd place, 29 percentage points behind at 35% Share of Search.

Global data contract platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Great Expectations58.9% → 64%64%Aug 202654.2%Apr 20261st
Gable39.3% → 35%44.7%Dec 202535%Aug 20262nd
Datafold0.46% → 0.32%0.52%Jun 20260.2%Dec 20254th → 3rd
Monte Carlo0.86% → 0.32%0.86%Mar 20260.32%Aug 20263rd → 4th
Soda0.46% → 0.28%0.46%Oct 20250.24%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Great Expectations’ estimated Share of Search among data contract platforms worldwide increased from 58.9% to 64%.
  • Across the 11 months ending August 2026, Gable’s estimated Share of Search among data contract platforms worldwide decreased from 39.3% to 35%.
  • Across the 11 months ending August 2026, Monte Carlo’s estimated Share of Search among data contract platforms worldwide decreased from 0.86% to 0.32%.
  • Across the 11 months ending August 2026, Great Expectations’ estimated Share of Search among data contract platforms worldwide peaked at 64% in August 2026 and was lowest at 54.2% in April 2026.
  • Across the 11 months ending August 2026, Gable’s estimated Share of Search among data contract platforms worldwide peaked at 44.7% in December 2025 and was lowest at 35% in August 2026.
  • Across the 11 months ending August 2026, Datafold rose from 4th to 3rd among data contract platforms worldwide.
  • Across the 11 months ending August 2026, Monte Carlo fell from 3rd to 4th among data contract platforms worldwide.
  • Across the 11 months ending August 2026, Soda held steady: its estimated Share of Search among data contract platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for data contract platforms worldwide in August 2026?

  1. In August 2026, Great Expectations gained estimated Share of Search among data contract platforms worldwide, from 59.4% to 64%.

  2. In August 2026, Gable lost estimated Share of Search among data contract platforms worldwide, from 39.6% to 35%.

  3. Estimated monthly branded searches for Monte Carlo worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

  4. Estimated monthly branded searches for Soda worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  5. Estimated monthly branded searches for Datafold worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

How the Brand Demand Index is measured

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