DAT One vs uShip:Which is more popular?
In September 2026, uShip had more branded searches than DAT One among freight booking platforms worldwide. uShip had about 74,000 branded searches, while DAT One had 60,200. uShip made up 30.1% of all freight booking platform searches we track, and DAT One accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about freight booking platforms, DAT One appeared in two of the five answers and uShip in none.
Who do people search for more?
uShip, about 23% more searches than DAT One
Who does AI mention more?
DAT One, mentioned in 2 of 5 answers, uShip in 0
Who does AI recommend more?
DAT One, the only one of the two named
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Top freight booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DAT One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. uShip did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Warp1st
Freightos2nd
Uber Freight3rd
Freightquote4th- DAT One5th
- uShip–
Flexport–
Convoy–
Shippabo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freightos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DAT One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uber Freight2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freightquote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- uShip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flexport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shippabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight booking platforms
5 answers
Asked ChatGPT
“Which freight booking platform should I use?”
Asked ChatGPT
“What are the best freight booking platforms?”
Asked ChatGPT
“What's the best freight booking platform for shipping freight?”
Searched Google, AI Overview
“freight booking software”
Searched Google, AI Overview
“freight platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DAT One or uShip more popular in search?
This chart shows how often people search Google for DAT One and uShip by name. Each line represents a brand's share of searches for all nine freight booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for uShip, DAT One. The figures are in the table below the chart.
View monthly share of searches table
| Month | uShip | DAT One | Flexport | Uber Freight | Freightquote | Freightos | Convoy | Warp | Shippabo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 23.9% | 16.1% | 16.1% | 7.2% | 4.8% | 2.3% | 0.1% | 0.13% |
| Nov 2025 | 26.1% | 25.9% | 17.5% | 17.5% | 5.2% | 5.2% | 2.4% | 0.09% | 0.09% |
| Dec 2025 | 32.2% | 26.2% | 14.4% | 14.4% | 5.3% | 5.3% | 2.1% | 0.07% | 0.11% |
| Jan 2026 | 30.4% | 27.7% | 16.6% | 13.6% | 5% | 5% | 1.6% | 0.07% | 0.13% |
| Feb 2026 | 27.1% | 27% | 18.2% | 14.9% | 5.4% | 5.4% | 1.7% | 0.09% | 0.12% |
| Mar 2026 | 32.6% | 24.4% | 14.6% | 14.6% | 6.5% | 5.3% | 1.7% | 0.09% | 0.09% |
| Apr 2026 | 33.5% | 25% | 15% | 15% | 5.5% | 4.5% | 1.4% | 0.1% | 0.1% |
| May 2026 | 29.9% | 24.3% | 16.4% | 16.4% | 6% | 4.9% | 1.9% | 0.13% | 0.08% |
| Jun 2026 | 29.3% | 26.2% | 16% | 16% | 5.9% | 4.8% | 1.5% | 0.19% | 0.1% |
| Jul 2026 | 29.4% | 26.3% | 16.1% | 16.1% | 5.9% | 4.8% | 1.3% | 0.15% | 0.08% |
| Aug 2026 | 29.3% | 26.2% | 16% | 16% | 5.9% | 4.8% | 1.5% | 0.19% | 0.08% |
| Sep 2026 | 30.1% | 24.5% | 16.5% | 16.5% | 6% | 4.9% | 1.1% | 0.2% | 0.11% |
How has the DAT One and uShip comparison changed over the last 12 months?
3 findings
- uShip was ahead of DAT One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight booking platforms worldwide moved from 23.9% to 24.5%, and its estimated monthly branded searches held steady at 60.2K.
- Across the 12 months ending September 2026, uShip’s share of searches among freight booking platforms worldwide moved from 29.4% to 30.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for freight booking platforms worldwide in September 2026?
2 changes
In September 2026, uShip gained share of searches among freight booking platforms worldwide, from 29.3% to 30.1%.
In September 2026, DAT One lost share of searches among freight booking platforms worldwide, from 26.2% to 24.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DAT One’s and uShip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freight booking platforms
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