Brandwave

DAT One vs Shippabo:Which is more popular?

In September 2026, DAT One had more branded searches than Shippabo among freight booking platforms worldwide. DAT One had about 60,200 branded searches, while Shippabo had 260. DAT One made up 24.5% of all freight booking platform searches we track, and Shippabo accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about freight booking platforms, DAT One appeared in two of the five answers and Shippabo in none.

Among freight booking platforms worldwide in September 2026

Who do people search for more?

DAT One, about 232 searches for every 1 for Shippabo

DAT One 60.2K searchesShippabo 260 searches

Who does AI mention more?

DAT One, mentioned in 2 of 5 answers, Shippabo in 0

DAT One in 2 of 5Shippabo in 0 of 5

Who does AI recommend more?

DAT One, the only one of the two named

DAT One first in 2Shippabo never named

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Top freight booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAT One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shippabo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warp1st
  2. Freightos2nd
  3. Uber Freight3rd
  4. Freightquote4th
  5. DAT One5th
  6. uShip–
  7. Flexport–
  8. Convoy–
  9. Shippabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freightos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAT One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uber Freight2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freightquote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • uShip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flexport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shippabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DAT One or Shippabo more popular in search?

This chart shows how often people search Google for DAT One and Shippabo by name. Each line represents a brand's share of searches for all nine freight booking platforms we track, month by month, from English-language searches worldwide.

DAT One and Shippabo among freight booking platforms worldwide, by month

Share of searches by month for DAT One, Shippabo. The figures are in the table below the chart.

View monthly share of searches table
MonthuShipDAT OneFlexportUber FreightFreightquoteFreightosConvoyWarpShippabo
Oct 202529.4%23.9%16.1%16.1%7.2%4.8%2.3%0.1%0.13%
Nov 202526.1%25.9%17.5%17.5%5.2%5.2%2.4%0.09%0.09%
Dec 202532.2%26.2%14.4%14.4%5.3%5.3%2.1%0.07%0.11%
Jan 202630.4%27.7%16.6%13.6%5%5%1.6%0.07%0.13%
Feb 202627.1%27%18.2%14.9%5.4%5.4%1.7%0.09%0.12%
Mar 202632.6%24.4%14.6%14.6%6.5%5.3%1.7%0.09%0.09%
Apr 202633.5%25%15%15%5.5%4.5%1.4%0.1%0.1%
May 202629.9%24.3%16.4%16.4%6%4.9%1.9%0.13%0.08%
Jun 202629.3%26.2%16%16%5.9%4.8%1.5%0.19%0.1%
Jul 202629.4%26.3%16.1%16.1%5.9%4.8%1.3%0.15%0.08%
Aug 202629.3%26.2%16%16%5.9%4.8%1.5%0.19%0.08%
Sep 202630.1%24.5%16.5%16.5%6%4.9%1.1%0.2%0.11%

How has the DAT One and Shippabo comparison changed over the last 12 months?

3 findings
  • DAT One was ahead of Shippabo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DAT One’s share of searches among freight booking platforms worldwide moved from 23.9% to 24.5%, and its estimated monthly branded searches held steady at 60.2K.
  • Across the 12 months ending September 2026, Shippabo’s share of searches among freight booking platforms worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 320 to 260.

How did search popularity change for freight booking platforms worldwide in September 2026?

2 changes
  1. In September 2026, DAT One lost share of searches among freight booking platforms worldwide, from 26.2% to 24.5%.

  2. Estimated monthly branded searches for Shippabo worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DAT One’s and Shippabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DAT One

2 branded search terms

  • dat load board
  • dat one

Shippabo

1 branded search term

  • shippabo

How the Brand Demand Index is measured

Other head-to-heads among freight booking platforms

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