DAT One vs Freightos:Which is more popular?
In September 2026, DAT One had more branded searches than Freightos among freight booking platforms worldwide. DAT One had about 60,200 branded searches, while Freightos had 12,100. DAT One made up 24.5% of all freight booking platform searches we track, and Freightos accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about freight booking platforms, Freightos appeared in all five answers and DAT One in two. Freightos was mentioned before DAT One in every answer.
Who do people search for more?
DAT One, about 5 searches for every 1 for Freightos
Who does AI mention more?
Freightos, mentioned in every answer we collected
Who does AI recommend more?
Freightos, named ahead of DAT One in every answer
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Top freight booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freightos appeared in all five answers. DAT One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freightos was listed before DAT One in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Warp1st- Freightos2nd
Uber Freight3rd
Freightquote4th- DAT One5th
uShip–
Flexport–
Convoy–
Shippabo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Freightos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DAT One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uber Freight2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freightquote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- uShip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flexport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shippabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freight booking platforms
5 answers
Asked ChatGPT
“Which freight booking platform should I use?”
Asked ChatGPT
“What are the best freight booking platforms?”
Asked ChatGPT
“What's the best freight booking platform for shipping freight?”
Searched Google, AI Overview
“freight booking software”
Searched Google, AI Overview
“freight platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DAT One or Freightos more popular in search?
This chart shows how often people search Google for DAT One and Freightos by name. Each line represents a brand's share of searches for all nine freight booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for DAT One, Freightos. The figures are in the table below the chart.
View monthly share of searches table
| Month | uShip | DAT One | Flexport | Uber Freight | Freightquote | Freightos | Convoy | Warp | Shippabo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 23.9% | 16.1% | 16.1% | 7.2% | 4.8% | 2.3% | 0.1% | 0.13% |
| Nov 2025 | 26.1% | 25.9% | 17.5% | 17.5% | 5.2% | 5.2% | 2.4% | 0.09% | 0.09% |
| Dec 2025 | 32.2% | 26.2% | 14.4% | 14.4% | 5.3% | 5.3% | 2.1% | 0.07% | 0.11% |
| Jan 2026 | 30.4% | 27.7% | 16.6% | 13.6% | 5% | 5% | 1.6% | 0.07% | 0.13% |
| Feb 2026 | 27.1% | 27% | 18.2% | 14.9% | 5.4% | 5.4% | 1.7% | 0.09% | 0.12% |
| Mar 2026 | 32.6% | 24.4% | 14.6% | 14.6% | 6.5% | 5.3% | 1.7% | 0.09% | 0.09% |
| Apr 2026 | 33.5% | 25% | 15% | 15% | 5.5% | 4.5% | 1.4% | 0.1% | 0.1% |
| May 2026 | 29.9% | 24.3% | 16.4% | 16.4% | 6% | 4.9% | 1.9% | 0.13% | 0.08% |
| Jun 2026 | 29.3% | 26.2% | 16% | 16% | 5.9% | 4.8% | 1.5% | 0.19% | 0.1% |
| Jul 2026 | 29.4% | 26.3% | 16.1% | 16.1% | 5.9% | 4.8% | 1.3% | 0.15% | 0.08% |
| Aug 2026 | 29.3% | 26.2% | 16% | 16% | 5.9% | 4.8% | 1.5% | 0.19% | 0.08% |
| Sep 2026 | 30.1% | 24.5% | 16.5% | 16.5% | 6% | 4.9% | 1.1% | 0.2% | 0.11% |
How has the DAT One and Freightos comparison changed over the last 12 months?
3 findings
- DAT One was ahead of Freightos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight booking platforms worldwide moved from 23.9% to 24.5%, and its estimated monthly branded searches held steady at 60.2K.
- Across the 12 months ending September 2026, Freightos’ share of searches among freight booking platforms worldwide moved from 4.8% to 4.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for freight booking platforms worldwide in September 2026?
1 change
In September 2026, DAT One lost share of searches among freight booking platforms worldwide, from 26.2% to 24.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DAT One’s and Freightos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freight booking platforms
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