Brandwave

Cybex vs Phil & Teds:Which is searched more?

In September 2026, Phil & Teds had more branded searches than Cybex among pram and stroller brands worldwide. Phil & Teds was estimated to have 4.4K branded searches compared to Cybex’s 70, and held a 1% Share of Search versus Cybex’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among pram and stroller brands worldwide in September 2026Which is more popular in search, Cybex or Phil & Teds?
Cybex0.02%70 searches
vs
Phil & Teds1%4.4K searches

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Which is more popular in search, Cybex or Phil & Teds?

Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cybex and Phil & Teds among pram and stroller brands worldwide, by month

Share of Search by month for Phil & Teds, Cybex. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyJoolzMountain BuggyPhil & TedsCybex
Oct 202553.9%24.1%13.3%7.7%0.96%<0.01%
Nov 202549.7%27.3%15%7.1%0.89%<0.01%
Dec 202555.2%24.8%11.1%7.9%0.99%<0.01%
Jan 202653.1%23.7%13.1%9.2%0.95%<0.01%
Feb 202652.9%23.8%13%9.3%0.95%<0.01%
Mar 202653.7%24%13.2%8.2%0.96%<0.01%
Apr 202653.8%24%13.2%8.2%0.79%<0.01%
May 202654%24.2%13.3%7.7%0.79%<0.01%
Jun 202658%21.4%11.7%8.1%0.85%<0.01%
Jul 202657.7%21.2%11.6%8.7%0.84%0.01%
Aug 202654%24.2%13.3%7.7%0.79%0.02%
Sep 202656.9%20.9%14%7.2%1%0.02%

How has the Cybex and Phil & Teds comparison changed over the last 12 months?

  • Phil & Teds was ahead of Cybex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cybex’s estimated Share of Search among pram and stroller brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 40 to 70.
  • Across the 12 months ending September 2026, Phil & Teds’ estimated Share of Search among pram and stroller brands worldwide moved from 0.96% to 1%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for pram and stroller brands worldwide in September 2026?

  1. Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

Other head-to-heads among pram and stroller brands

How each brand is measured

Brandwave collects information about searches that people make online using Cybex’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cybex

1 branded search term

  • cybex pram stroller

Phil & Teds

1 branded search term

  • phil teds

How the Brand Demand Index is measured

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