Brandwave

CXL vs Digital Marketing Institute:Which is more popular?

In October 2026, CXL had more branded searches than Digital Marketing Institute among digital marketing courses worldwide. CXL had about 27,500 branded searches, while Digital Marketing Institute had 6,600. CXL made up 7.3% of all digital marketing course searches we track, and Digital Marketing Institute accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about digital marketing courses, Digital Marketing Institute appeared in one of the five answers and CXL in none.

Among digital marketing courses worldwide in October 2026

Who do people search for more?

CXL, about 4 searches for every 1 for Digital Marketing Institute

CXL 27.5K searchesDigital Marketing Institute 6.6K searches

Who does AI mention more?

Digital Marketing Institute, mentioned in 1 of 5 answers, CXL in 0

Digital Marketing Institute in 1 of 5CXL in 0 of 5

Follow CXL vs Digital Marketing Institute and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top digital marketing courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Digital Marketing Institute was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CXL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Academy1st
  2. Google Skillshop2nd
  3. Semrush Academy3rd
  4. Meta Blueprint4th
  5. Digital Marketing Institute5th
  6. Google Digital Garage–
  7. CXL–
  8. Reforge–
  9. DigitalMarketer–
  10. Growth Tribe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Skillshop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meta Blueprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Marketing Institute1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reforge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalMarketer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Growth Tribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital marketing courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about digital marketing courses cited

22 sites

  1. academy.hubspot.com, cited in 5 of 5 answers

  2. classcentral.com, cited in 3 of 5 answers

  3. coursera.org, cited in 3 of 5 answers

  4. semrush.com, cited in 2 of 5 answers

  5. skillshop.withgoogle.com, cited in 2 of 5 answers

  6. reddit.com, cited in 2 of 5 answers

  7. grow.google, cited in 2 of 5 answers

  8. uclaextension.edu, cited in 2 of 5 answers

  9. facebook.com, cited in 1 of 5 answers

  10. udacity.com, cited in 1 of 5 answers

  11. onlinecourseing.com, cited in 1 of 5 answers

  12. stuartkerrs.com, cited in 1 of 5 answers

Is CXL or Digital Marketing Institute more popular in search?

This chart shows how often people search Google for CXL and Digital Marketing Institute by name. Each line represents a brand's share of searches for all ten digital marketing course brands we track, month by month, from English-language searches worldwide.

CXL and Digital Marketing Institute among digital marketing courses worldwide, by month

Share of searches by month for CXL, Digital Marketing Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot AcademyGoogle SkillshopGoogle Digital GarageMeta BlueprintCXLReforgeSemrush AcademyDigital Marketing InstituteDigitalMarketerGrowth Tribe
Nov 202526.8%24.6%22.1%8.1%6.8%6.6%2%2.4%0.39%0.32%
Dec 202523.9%26.7%23.9%7.2%6.1%7.2%2.1%2.1%0.42%0.26%
Jan 202625.7%31.3%21%6.3%5.4%6.3%1.5%1.9%0.36%0.25%
Feb 202630.7%25%20.6%7.5%5.3%6.2%1.8%2.3%0.36%0.23%
Mar 202627.3%27.2%22.3%6.7%4.8%6.7%2%2.5%0.32%0.2%
Apr 202627.8%27.7%22.7%6.8%4.8%5.6%2%2%0.33%0.18%
May 202630.6%26%20.5%7.5%5.3%5%1.8%2.7%0.36%0.16%
Jun 202632%27.1%17.5%7.8%5.5%5.3%1.9%2.3%0.31%0.17%
Jul 202632.4%29.5%14.5%7.9%4.6%4.4%1.9%4.4%0.26%0.14%
Aug 202634%31.1%12.5%8.4%4.7%4.6%1.7%2.5%0.39%0.12%
Sep 202632%33.2%11.7%7.9%5.4%5.3%2.3%1.6%0.45%0.14%
Oct 202635.7%30.3%8.7%8.7%7.3%4.8%2.1%1.7%0.5%0.16%

How has branded search for CXL and Digital Marketing Institute changed worldwide over the last 12 months?

3 findings

How did search popularity change for digital marketing courses worldwide in October 2026?

2 changes

  1. In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.

  2. Estimated monthly branded searches for Digital Marketing Institute worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in October 2026.

How are CXL’s and Digital Marketing Institute’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CXL’s and Digital Marketing Institute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CXL

2 branded search terms

  • cxl
  • cxl institute

Digital Marketing Institute

1 branded search term

  • digital marketing institute

How the Brand Demand Index is measured

Other head-to-heads among digital marketing courses

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free