Custom Planet vs Everything Branded:Which is more popular by branded search?
In August 2026, Everything Branded had more branded searches than Custom Planet among promotional products worldwide. Everything Branded was estimated to have 5.4K branded searches compared to Custom Planet’s 1.3K, and held an 8.2% Share of Search versus Custom Planet’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Custom Planet or Everything Branded?
Compare the promotional products people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everything Branded, Custom Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | 4imprint | Everything Branded | AllBranded | Total Merchandise | Custom Planet | Printed4You |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.2% | 6.7% | 8.2% | 6.7% | 2% | 1.2% |
| Nov 2025 | 72.6% | 7.9% | 9.7% | 6.5% | 1.9% | 1.5% |
| Dec 2025 | 73.9% | 6.5% | 9.8% | 5.4% | 2.9% | 1.6% |
| Jan 2026 | 74.7% | 8.1% | 6.6% | 6.6% | 2.4% | 1.5% |
| Feb 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Mar 2026 | 77% | 6.9% | 6.9% | 5.6% | 2% | 1.7% |
| Apr 2026 | 78% | 7% | 5.7% | 5.7% | 2.1% | 1.7% |
| May 2026 | 74.8% | 8.2% | 6.6% | 6.6% | 2.4% | 1.3% |
| Jun 2026 | 75% | 8.2% | 6.7% | 6.7% | 2% | 1.5% |
| Jul 2026 | 75.5% | 8.2% | 6.7% | 6.7% | 1.5% | 1.3% |
| Aug 2026 | 75.1% | 8.2% | 6.7% | 6.7% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Custom Planet and Everything Branded comparison changed over the last 12 months?
3 findings
- Everything Branded was ahead of Custom Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Planet’s estimated Share of Search among promotional products worldwide held steady at 2%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Everything Branded’s estimated Share of Search among promotional products worldwide moved from 6.7% to 8.2%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for promotional products worldwide in August 2026?
1 change
Estimated monthly branded searches for Custom Planet worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Planet’s and Everything Branded’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Planet
1 branded search term
- custom planet
Everything Branded
1 branded search term
- everything branded
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.