Cupshe vs Sunseeker:Which is searched more?
In September 2026, Cupshe had more branded searches than Sunseeker among swimwear brands worldwide. Cupshe had about 201,000 branded searches, while Sunseeker had 8,100. Cupshe made up 19.8% of all swimwear brand searches we track, and Sunseeker accounted for 0.8%. These are worldwide searches for English-language branded terms.
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Is Cupshe or Sunseeker more popular in search?
Compare the swimwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cupshe, Sunseeker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Cupshe | Monday Swimwear | Seafolly | Arena | Summersalt | Left On Friday | Zoggs | Sunseeker | Eres |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.2% | 5.5% | 9.6% | 7.1% | 6.7% | 2% | 3.2% | 0.73% | 0.73% |
| Nov 2025 | 41.8% | 20.1% | 7.4% | 10.3% | 6.7% | 6.1% | 3.3% | 3.1% | 0.66% | 0.54% |
| Dec 2025 | 43.4% | 20.9% | 6.3% | 11.2% | 5.7% | 5.1% | 3.4% | 2.7% | 0.69% | 0.69% |
| Jan 2026 | 32% | 33.6% | 8.2% | 8.4% | 4.8% | 5.5% | 3.7% | 2.4% | 0.6% | 0.74% |
| Feb 2026 | 33.4% | 35% | 8.6% | 5.3% | 4.8% | 5.8% | 3.9% | 2% | 0.42% | 0.77% |
| Mar 2026 | 29.9% | 38.5% | 9.4% | 5.1% | 4.7% | 5.2% | 4.2% | 1.8% | 0.38% | 0.85% |
| Apr 2026 | 30.5% | 39.2% | 9.6% | 5% | 4.4% | 5.3% | 3.5% | 1.7% | 0.38% | 0.58% |
| May 2026 | 27.7% | 44.3% | 8.9% | 4.9% | 3.7% | 4% | 4% | 1.5% | 0.54% | 0.54% |
| Jun 2026 | 27.6% | 43.1% | 8.7% | 5.6% | 3.6% | 3.9% | 4.7% | 1.5% | 0.64% | 0.64% |
| Jul 2026 | 29.8% | 38.3% | 9.3% | 6.1% | 4.1% | 4.2% | 5.1% | 1.7% | 0.56% | 0.84% |
| Aug 2026 | 36.4% | 25.5% | 9.4% | 7.5% | 5.6% | 5.1% | 6.3% | 2.7% | 0.69% | 0.84% |
| Sep 2026 | 42.2% | 19.8% | 8.9% | 8.8% | 7.8% | 4.9% | 3.3% | 3% | 0.8% | 0.53% |
How has the Cupshe and Sunseeker comparison changed over the last 12 months?
3 findings
- Cupshe was ahead of Sunseeker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cupshe’s share of searches among swimwear brands worldwide moved from 18.2% to 19.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Sunseeker’s share of searches among swimwear brands worldwide moved from 0.73% to 0.8%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for swimwear brands worldwide in September 2026?
2 changes
In September 2026, Cupshe lost share of searches among swimwear brands worldwide, from 25.5% to 19.8%.
In September 2026, Sunseeker rose from 10th to 9th among swimwear brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cupshe’s and Sunseeker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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