Cupra vs Fiat:Which is searched more?
In September 2026, Cupra had more branded searches than Fiat among car brands worldwide. Cupra was estimated to have 2.2M branded searches compared to Fiat’s 1.8M, and held a 1.2% Share of Search versus Fiat’s 0.96%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cupra or Fiat?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cupra, Fiat. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Cupra | Fiat |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6% | 5.4% | 5.4% | 4.4% | 4.4% | 4.9% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 1.1% | 1.1% |
| Nov 2025 | 6.1% | 5.7% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 0.95% | 0.95% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.97% | 0.97% |
| Jan 2026 | 6% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 0.88% | 1.1% |
| Feb 2026 | 6.4% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.3% | 3.3% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1% | 1% |
| Mar 2026 | 6.2% | 5.4% | 5.4% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.4% | 3% | 2.4% | 2.4% | 2% | 1.6% | 1.6% | 1.1% | 1.1% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.1% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 1.1% | 0.92% |
| May 2026 | 6.5% | 5.6% | 4.6% | 3.8% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.1% | 0.93% |
| Jun 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 4.2% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1% | 1% |
| Jul 2026 | 6.5% | 6.2% | 5.1% | 4.2% | 5.1% | 4.6% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 1% | 1% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.97% | 0.97% |
| Sep 2026 | 6.2% | 5.8% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 2.1% | 1.8% | 1.8% | 1.2% | 0.96% |
How has the Cupra and Fiat comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cupra took it in April 2026.
- Across the 12 months ending September 2026, Cupra’s estimated Share of Search among car brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Fiat’s estimated Share of Search among car brands worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Cupra rose from 33rd to 27th among car brands worldwide.
Estimated monthly branded searches for Fiat worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using Cupra’s and Fiat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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