Brandwave

Culligan vs iSpring:Which is searched more?

In September 2026, Culligan had more branded searches than iSpring among iron filter brands worldwide. Culligan was estimated to have 377K branded searches compared to iSpring’s 33.1K, and held an 81.8% Share of Search versus iSpring’s 7.2%. These are worldwide searches for English-language branded terms.

Share of Search among iron filter brands worldwide in September 2026Which is more popular in search, Culligan or iSpring?
Culligan81.8%377K searches
vs
iSpring7.2%33.1K searches

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Which is more popular in search, Culligan or iSpring?

Compare the iron filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Culligan and iSpring among iron filter brands worldwide, by month

Share of Search by month for Culligan, iSpring. The figures are in the table below the chart.

View monthly share of search table
MonthCulliganPentairiSpringKinetico
Oct 202573.9%14.2%11.6%0.25%
Nov 202572.8%14.8%12.1%0.3%
Dec 202574.1%14.1%11.5%0.35%
Jan 202678%13%8.7%0.26%
Feb 202674.4%15.1%10.1%0.31%
Mar 202675.1%14.7%9.9%0.32%
Apr 202674.7%15%10%0.32%
May 202675%16%8.7%0.26%
Jun 202673%16%10.7%0.34%
Jul 202675.3%15.7%8.6%0.34%
Aug 202676.6%16%7.2%0.26%
Sep 202681.8%10.7%7.2%0.22%

How has the Culligan and iSpring comparison changed over the last 12 months?

  • Culligan was ahead of iSpring in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Culligan’s estimated Share of Search among iron filter brands worldwide moved from 73.9% to 81.8%, and its estimated monthly branded searches moved from 257K to 377K.
  • Across the 12 months ending September 2026, iSpring’s estimated Share of Search among iron filter brands worldwide moved from 11.6% to 7.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for iron filter brands worldwide in September 2026?

  1. In September 2026, Culligan gained estimated Share of Search among iron filter brands worldwide, from 76.6% to 81.8%.

  2. Estimated monthly branded searches for iSpring worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Other head-to-heads among iron filter brands

How each brand is measured

Brandwave collects information about searches that people make online using Culligan’s and iSpring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culligan

3 branded search terms

  • culligan
  • culligan water
  • culligan water softeners

iSpring

1 branded search term

  • ispring

How the Brand Demand Index is measured

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