Crockett & Jones vs G.H. Bass:Which is more popular?
In September 2026, G.H. Bass had more branded searches than Crockett & Jones among loafer brands worldwide. G.H. Bass had about 82,700 branded searches, while Crockett & Jones had 3,600. G.H. Bass made up 19.4% of all loafer brand searches we track, and Crockett & Jones accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about loafer brands, G.H. Bass appeared in all five answers and Crockett & Jones in one. G.H. Bass was mentioned before Crockett & Jones in every answer.
Who do people search for more?
G.H. Bass, about 23 searches for every 1 for Crockett & Jones
Who does AI mention more?
G.H. Bass, mentioned in every answer we collected
Who does AI recommend more?
G.H. Bass, named ahead of Crockett & Jones in every answer
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared in all five answers. Crockett & Jones was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. G.H. Bass was listed before Crockett & Jones in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- G.H. Bass1st
Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th
Steve Madden6th
Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Crockett & Jones or G.H. Bass more popular in search?
This chart shows how often people search Google for Crockett & Jones and G.H. Bass by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for G.H. Bass, Crockett & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
G.H. Bass and Crockett & Jones sell other things too, so only their searches that name this product count here, like “bass weejuns”.
How has the Crockett & Jones and G.H. Bass comparison changed over the last 12 months?
3 findings
- G.H. Bass was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among loafer brands worldwide moved from 0.56% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide moved from 17.8% to 19.4%, and its estimated monthly branded searches moved from 76.6K to 82.7K.
How did search popularity change for loafer brands worldwide in September 2026?
2 changes
In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.
Estimated monthly branded searches for Crockett & Jones worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and G.H. Bass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
1 branded search term
- crockett and jones loafers
G.H. Bass
2 branded search terms
- bass weejuns
- gh bass loafers
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