Creatures of Leisure vs Sunova:Which is more popular by branded search?

Name: Creatures of Leisure vs Sunova: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Creatures of Leisure had more branded searches than Sunova among surfboard leash brands worldwide. Creatures of Leisure was estimated to have 4.4K branded searches compared to Sunova’s 3.6K, and held a 0.83% Share of Search versus Sunova’s 0.68%. These are worldwide searches for English-language branded terms.

Share of Search among surfboard leash brands worldwide in August 2026Which is more popular in search, Creatures of Leisure or Sunova?

Follow Creatures of Leisure vs Sunova and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Creatures of Leisure or Sunova?

Compare the surfboard leash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Creatures of Leisure and Sunova among surfboard leash brands worldwide, by month

Month	FCS	Dakine	Pro-Lite	Creatures of Leisure	Sunova	O&E
Oct 2025	89.9%	6.6%	2.4%	0.48%	0.59%	—
Nov 2025	90.7%	6.7%	1.6%	0.49%	0.49%	—
Dec 2025	92%	5.6%	1.7%	0.4%	0.33%	—
Jan 2026	89.2%	8%	2%	0.48%	0.39%	—
Feb 2026	87.1%	9.6%	2.3%	0.57%	0.46%	—
Mar 2026	86.9%	9.6%	2.3%	0.7%	0.46%	—
Apr 2026	89.9%	6.6%	2.4%	0.59%	0.48%	—
May 2026	88.4%	8%	2.4%	0.71%	0.58%	—
Jun 2026	83.7%	11.3%	3.4%	1%	0.66%	—
Jul 2026	83.6%	11.2%	3.4%	1%	0.82%	—
Aug 2026	84.4%	11.3%	2.8%	0.83%	0.68%	—
Sep 2026	—	—	—	—	—	—

How has the Creatures of Leisure and Sunova comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Creatures of Leisure took it in December 2025.
Across the 11 months ending August 2026, Creatures of Leisure’s estimated Share of Search among surfboard leash brands worldwide moved from 0.48% to 0.83%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
Across the 11 months ending August 2026, Sunova’s estimated Share of Search among surfboard leash brands worldwide moved from 0.59% to 0.68%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for surfboard leash brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Sunova worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Creatures of Leisure’s and Sunova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.