Creative Market vs Dafont:Which is more popular?
In September 2026, Dafont had more branded searches than Creative Market among design asset marketplaces worldwide. Dafont had about 3.4 million branded searches, while Creative Market had 110,000. Dafont made up 31.8% of all design asset marketplace searches we track, and Creative Market accounted for 1%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Creative Market appeared in four of the five answers and Dafont in none.
Who do people search for more?
Dafont, about 30 searches for every 1 for Creative Market
Who does AI mention more?
Creative Market, mentioned in 4 of 5 answers, Dafont in 0
Who does AI recommend more?
Creative Market, the only one of the two named
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Creative Market was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dafont did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Envato1st
Creative Market2nd
UI83rd
Freepik4th
Creative Fabrica5th
Dafont–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Envato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Creative Fabrica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freepik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I use?”
Asked ChatGPT
“What are the best design asset marketplaces?”
Asked ChatGPT
“What's the best design asset marketplace for assets for a design team?”
Searched Google, AI Overview
“design asset marketplaces”
Searched Google, AI Overview
“design assets for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Creative Market or Dafont more popular in search?
This chart shows how often people search Google for Creative Market and Dafont by name. Each line represents a brand's share of searches for all six design asset marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Dafont, Creative Market. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freepik | Dafont | Envato | Creative Fabrica | Creative Market | UI8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.5% | 11.9% | 1.9% | 0.87% | 0.12% |
| Nov 2025 | 57.1% | 25.6% | 14% | 2.3% | 0.84% | 0.14% |
| Dec 2025 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Jan 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Feb 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.09% |
| Mar 2026 | 57.2% | 25.6% | 14% | 2.3% | 0.84% | 0.11% |
| Apr 2026 | 58.7% | 26.2% | 11.7% | 2.4% | 0.87% | 0.12% |
| May 2026 | 58.7% | 26.3% | 11.7% | 2.4% | 0.87% | 0.1% |
| Jun 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Jul 2026 | 52.2% | 28.6% | 15.6% | 2.6% | 0.94% | 0.13% |
| Aug 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
| Sep 2026 | 47.4% | 31.8% | 17.3% | 2.3% | 1% | 0.11% |
How has the Creative Market and Dafont comparison changed over the last 12 months?
3 findings
- Dafont was ahead of Creative Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creative Market’s share of searches among design asset marketplaces worldwide moved from 0.87% to 1%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide moved from 26.5% to 31.8%, and its estimated monthly branded searches moved from 5M to 3.4M.
How did search popularity change for design asset marketplaces worldwide in September 2026?
2 changes

Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Creative Market’s and Dafont’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Market
1 branded search term
- creative market
Dafont
1 branded search term
- dafont
Other head-to-heads among design asset marketplaces

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