Cratejoy vs PayWhirl:Which is more popular by branded search?
In August 2026, Cratejoy had more branded searches than PayWhirl among subscription box platforms worldwide. Cratejoy was estimated to have 3.6K branded searches compared to PayWhirl’s 260, and held a 51.9% Share of Search versus PayWhirl’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cratejoy or PayWhirl?
Compare the platforms used to run a subscription box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cratejoy, PayWhirl. The figures are in the table below the chart.
View monthly share of search table
| Month | Cratejoy | Subbly | Recharge | Bold Commerce | PayWhirl |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 16.7% | 11.6% | 8.8% | 5.2% |
| Nov 2025 | 68.7% | 13.2% | 7.9% | 6.1% | 4.1% |
| Dec 2025 | 71.6% | 14.2% | 6.7% | 5.2% | 2.3% |
| Jan 2026 | 54.6% | 24% | 10.9% | 7.3% | 3.2% |
| Feb 2026 | 52.3% | 23.2% | 12.2% | 8.5% | 3.8% |
| Mar 2026 | 50.3% | 22.3% | 12.3% | 12.1% | 3% |
| Apr 2026 | 52% | 18.9% | 14.9% | 10.4% | 3.8% |
| May 2026 | 53.1% | 19.3% | 13.1% | 10.6% | 3.9% |
| Jun 2026 | 50.1% | 18.1% | 15.2% | 12.2% | 4.5% |
| Jul 2026 | 51.7% | 18.7% | 14.7% | 10.3% | 4.6% |
| Aug 2026 | 51.9% | 18.8% | 15.2% | 10.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Cratejoy and PayWhirl comparison changed over the last 12 months?
3 findings
- Cratejoy was ahead of PayWhirl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide moved from 57.8% to 51.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide moved from 5.2% to 3.8%, and its estimated monthly branded searches moved from 590 to 260.
How did search popularity change for subscription box platforms worldwide in August 2026?
2 changes
In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cratejoy’s and PayWhirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.