Coveo vs Salesforce Personalization:Which is more popular?
In September 2026, Coveo had more branded searches than Salesforce Personalization among personalisation platforms worldwide. Coveo had about 14,800 branded searches, while Salesforce Personalization had 720. Coveo made up 4.3% of all personalisation platform searches we track, and Salesforce Personalization accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about personalisation platforms, Salesforce Personalization appeared in three of the five answers and Coveo in none.
Who do people search for more?
Coveo, about 21 searches for every 1 for Salesforce Personalization
Who does AI mention more?
Salesforce Personalization, mentioned in 3 of 5 answers, Coveo in 0
Who does AI recommend more?
Salesforce Personalization, the only one of the two named
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Top personalisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce Personalization was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coveo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personalisation platforms
5 answers
Asked ChatGPT
“Which personalisation platform should I use?”
Asked ChatGPT
“What are the best personalisation platforms?”
Asked ChatGPT
“What's the best personalisation platform for a retail team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“website personalisation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Coveo or Salesforce Personalization more popular in search?
This chart shows how often people search Google for Coveo and Salesforce Personalization by name. Each line represents a brand's share of searches for all nine personalisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Coveo, Salesforce Personalization. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Coveo and Salesforce Personalization comparison changed over the last 12 months?
3 findings
- Coveo was ahead of Salesforce Personalization in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coveo’s share of searches among personalisation platforms worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 14.9K to 14.8K.
- Across the 12 months ending September 2026, Salesforce Personalization’s share of searches among personalisation platforms worldwide moved from 0.24% to 0.21%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
In September 2026, Coveo gained share of searches among personalisation platforms worldwide, from 2.9% to 4.3%.
Estimated monthly branded searches for Salesforce Personalization worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Coveo’s and Salesforce Personalization’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coveo
2 branded search terms
- coveo
- coveo enterprise search
Salesforce Personalization
1 branded search term
- salesforce personalization
Other head-to-heads among personalisation platforms
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