Brandwave

Copag vs KEM:Which is more popular by branded search?

In August 2026, Copag had more branded searches than KEM among poker sets worldwide. Copag was estimated to have 49.5K branded searches compared to KEM’s 8.1K, and held a 3.7% Share of Search versus KEM’s 0.61%. These are worldwide searches for English-language branded terms.

Share of Search among poker sets worldwide in August 2026Which is more popular in search, Copag or KEM?
Copag3.7%49.5K searches
vs
KEM0.61%8.1K searches

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Which is more popular in search, Copag or KEM?

Compare the poker sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Copag and KEM among poker sets worldwide, by month

Share of Search by month for Copag, KEM. The figures are in the table below the chart.

View monthly share of search table
MonthPokerStarsWSOPBicycleCopagKEMDa Vinci
Oct 202581.6%11%4%2.7%0.54%0.01%
Nov 202581.5%11%4%2.7%0.66%0.02%
Dec 202579.7%10.8%5.9%2.6%0.97%0.02%
Jan 202680.7%10.9%4.9%2.7%0.8%0.02%
Feb 202681.4%11%4%2.7%0.81%0.01%
Mar 202680%10.8%5.9%2.7%0.53%0.02%
Apr 202680.4%10.9%4.9%3.3%0.53%0.02%
May 202680.4%10.9%4.9%3.3%0.53%0.01%
Jun 202673.3%18%4.4%3.6%0.59%0.02%
Jul 202672.5%17.8%5.4%3.6%0.72%0.02%
Aug 202675%15.1%5.6%3.7%0.61%0.02%
Sep 2026——————

How has the Copag and KEM comparison changed over the last 12 months?

  • Copag was ahead of KEM in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Copag’s estimated Share of Search among poker sets worldwide moved from 2.7% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, KEM’s estimated Share of Search among poker sets worldwide moved from 0.54% to 0.61%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for poker sets worldwide in August 2026?

  1. Estimated monthly branded searches for Copag worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Copag’s and KEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copag

1 branded search term

  • copag

KEM

1 branded search term

  • kem cards

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.