Competera vs Omnia Retail:Which is more popular?
In September 2026, Competera had more branded searches than Omnia Retail among pricing optimisation software worldwide. Competera had about 1,000 branded searches, while Omnia Retail had 880. Competera made up 8.7% of all pricing optimisation software searches we track, and Omnia Retail accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about pricing optimisation software, Omnia Retail appeared in three of the five answers and Competera in two. Competera was mentioned before Omnia Retail in two out of three answers.
Who do people search for more?
Competera, about 14% more searches than Omnia Retail
Who does AI mention more?
Omnia Retail, mentioned in 3 of 5 answers, Competera in 2
Who does AI recommend more?
Competera, named ahead of Omnia Retail in 2 of 3 answers
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Top pricing optimisation software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Omnia Retail was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Competera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Competera was listed before Omnia Retail in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pricefx1st- Competera2nd
Zilliant3rd
Vendavo4th- Omnia Retail5th
Prisync6th- Quicklizard7th
Flintfox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zilliant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pricefx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vendavo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Omnia Retail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prisync2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Competera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quicklizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintfox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pricing optimisation software
5 answers
Asked ChatGPT
“Which pricing optimisation software should I use?”
Asked ChatGPT
“What are the best pricing optimisation software options?”
Asked ChatGPT
“What's the best pricing optimisation software for dynamic pricing?”
Searched Google, AI Overview
“pricing optimisation software”
Searched Google, AI Overview
“price optimisation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Competera or Omnia Retail more popular in search?
This chart shows how often people search Google for Competera and Omnia Retail by name. Each line represents a brand's share of searches for all eight pricing optimisation software we track, month by month, from English-language searches worldwide.
Share of searches by month for Competera, Omnia Retail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pricefx | Vendavo | Prisync | Competera | Zilliant | Omnia Retail | Quicklizard | Flintfox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 17.6% | 17.6% | 9.7% | 14.5% | 6.1% | 7.9% | 0.06% |
| Nov 2025 | 24.8% | 20% | 20% | 11% | 11% | 6.1% | 6.9% | 0.07% |
| Dec 2025 | 25.6% | 20.6% | 20.6% | 9.3% | 13.5% | 5.1% | 5.1% | 0.07% |
| Jan 2026 | 27.1% | 17.9% | 17.9% | 9.9% | 14.8% | 6.2% | 6.2% | 0.06% |
| Feb 2026 | 28.2% | 18.6% | 18.6% | 10.3% | 12.2% | 6.4% | 5.6% | 0.06% |
| Mar 2026 | 27% | 17.8% | 22.1% | 9.8% | 11.7% | 6.1% | 5.4% | 0.06% |
| Apr 2026 | 25.3% | 16.9% | 25.3% | 9.1% | 11.2% | 7% | 5.1% | 0.07% |
| May 2026 | 28.5% | 19% | 19% | 10.3% | 10.3% | 7% | 5.7% | 0.08% |
| Jun 2026 | 28.2% | 22.7% | 14.9% | 7.8% | 12.5% | 6.9% | 6.9% | 0.08% |
| Jul 2026 | 23.8% | 29.6% | 15.6% | 8.2% | 10.7% | 7.2% | 4.8% | 0.08% |
| Aug 2026 | 26.3% | 26.3% | 17.2% | 9.1% | 9.1% | 6.5% | 5.4% | 0.09% |
| Sep 2026 | 31.3% | 20.9% | 16.5% | 8.7% | 8.7% | 7.7% | 6.3% | 0% |
How has the Competera and Omnia Retail comparison changed over the last 12 months?
3 findings
- Competera was ahead of Omnia Retail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Competera’s share of searches among pricing optimisation software worldwide moved from 9.7% to 8.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Omnia Retail’s share of searches among pricing optimisation software worldwide moved from 6.1% to 7.7%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for pricing optimisation software worldwide in September 2026?
2 changes
In September 2026, Omnia Retail gained share of searches among pricing optimisation software worldwide, from 6.5% to 7.7%.
Estimated monthly branded searches for Competera worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Competera’s and Omnia Retail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Competera
1 branded search term
- competera
Omnia Retail
1 branded search term
- omnia retail
Other head-to-heads among pricing optimisation software
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