Brandwave

CommentSold vs Whatnot:Which is more popular?

In September 2026, Whatnot had more branded searches than CommentSold among live shopping platforms worldwide. Whatnot had about 1.2 million branded searches, while CommentSold had 3,600. Whatnot made up 39.8% of all live shopping platform searches we track, and CommentSold accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about live shopping platforms, Whatnot appeared in all five answers and CommentSold in three. Whatnot was mentioned before CommentSold in four out of five answers.

Among live shopping platforms worldwide in September 2026

Who do people search for more?

Whatnot, about 339 searches for every 1 for CommentSold

Whatnot 1.2M searchesCommentSold 3.6K searches

Who does AI mention more?

Whatnot, mentioned in every answer we collected

Whatnot in 5 of 5CommentSold in 3 of 5

Who does AI recommend more?

Whatnot, named ahead of CommentSold in 4 of 5 answers

Whatnot first in 4CommentSold first in 1

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Top live shopping platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whatnot appeared in all five answers. CommentSold was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Whatnot was listed before CommentSold in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TikTok Shop1st
  2. Whatnot2nd
  3. CommentSold3rd
  4. Bambuser4th
  5. LiveMeUp5th
  6. Talkshoplive6th
  7. Livescale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TikTok Shop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatnot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommentSold3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bambuser3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LiveMeUp3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkshoplive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Livescale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live shopping platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CommentSold or Whatnot more popular in search?

This chart shows how often people search Google for CommentSold and Whatnot by name. Each line represents a brand's share of searches for all eight live shopping platforms we track, month by month, from English-language searches worldwide.

CommentSold and Whatnot among live shopping platforms worldwide, by month

Share of searches by month for Whatnot, CommentSold. The figures are in the table below the chart.

View monthly share of searches table
MonthTikTok ShopWhatnotTalkshopliveCommentSoldBambuserLivescaleLiveMeUp
Oct 202564.2%35.2%0.19%0.19%0.2%0.06%0.01%
Nov 202568.6%30.8%0.2%0.16%0.15%0.05%<0.01%
Dec 202568.6%30.9%0.17%0.17%0.12%0.05%<0.01%
Jan 202659.7%39.8%0.17%0.17%0.15%0.06%<0.01%
Feb 202654.6%44.8%0.2%0.16%0.17%0.06%<0.01%
Mar 202654.8%44.6%0.2%0.16%0.17%0.05%<0.01%
Apr 202654.9%44.6%0.13%0.13%0.17%0.05%<0.01%
May 202659.7%39.8%0.14%0.12%0.13%0.04%<0.01%
Jun 202659.8%39.8%0.12%0.12%0.11%0.04%<0.01%
Jul 202659.8%39.9%0.12%0.12%0.09%0.03%<0.01%
Aug 202659.7%39.8%0.14%0.12%0.11%0.04%0.01%
Sep 202659.7%39.8%0.14%0.12%0.11%0.04%<0.01%

How has the CommentSold and Whatnot comparison changed over the last 12 months?

3 findings
  • Whatnot was ahead of CommentSold in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CommentSold’s share of searches among live shopping platforms worldwide moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Whatnot’s share of searches among live shopping platforms worldwide moved from 35.2% to 39.8%, and its estimated monthly branded searches moved from 823K to 1.2M.

How did search popularity change for live shopping platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Whatnot worldwide rose 48.2% over 12 measured months, from 823K to 1.2M in September 2026.

  2. Estimated monthly branded searches for CommentSold worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CommentSold’s and Whatnot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommentSold

1 branded search term

  • commentsold

Whatnot

1 branded search term

  • whatnot

How the Brand Demand Index is measured

Other head-to-heads among live shopping platforms

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