Brandwave

Cole Haan vs G.H. Bass:Which is more popular?

In September 2026, G.H. Bass had more branded searches than Cole Haan among loafer brands worldwide. G.H. Bass had about 82,700 branded searches, while Cole Haan had 18,100. G.H. Bass made up 19.4% of all loafer brand searches we track, and Cole Haan accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about loafer brands, G.H. Bass appeared in all five answers and Cole Haan in three. G.H. Bass was mentioned before Cole Haan in every answer.

Among loafer brands worldwide in September 2026

Who do people search for more?

G.H. Bass, about 5 searches for every 1 for Cole Haan

G.H. Bass 82.7K searchesCole Haan 18.1K searches

Who does AI mention more?

G.H. Bass, mentioned in every answer we collected

G.H. Bass in 5 of 5Cole Haan in 3 of 5

Who does AI recommend more?

G.H. Bass, named ahead of Cole Haan in every answer

G.H. Bass first in 5Cole Haan never first

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Top loafer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared in all five answers. Cole Haan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. G.H. Bass was listed before Cole Haan in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. G.H. Bass1st
  2. Meermin2nd
  3. Cole Haan3rd
  4. Gucci4th
  5. Crockett & Jones5th
  6. Steve Madden6th
  7. Tod’s6th
  8. Dr. Martens–
  9. Sebago–
  10. Vagabond–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about loafer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Cole Haan or G.H. Bass more popular in search?

This chart shows how often people search Google for Cole Haan and G.H. Bass by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.

Cole Haan and G.H. Bass among loafer brands worldwide, by month

Share of searches by month for G.H. Bass, Cole Haan. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensG.H. BassGucciSebagoSteve MaddenTod’sVagabondCole HaanSam EdelmanMeerminCrockett & Jones
Oct 202531.4%17.8%21%5.2%6.3%2.8%3.4%4.2%6.3%1%0.56%
Nov 202531.3%16.6%21%7.7%6.3%2.8%3.4%4.2%5.1%1%0.56%
Dec 202534.2%17.1%18.7%6.9%5.6%2.5%3.1%5.6%4.6%1.1%0.61%
Jan 202631%16.5%20.8%6.2%6.2%2.8%3.4%6.2%5.1%1%0.68%
Feb 202628.4%17.4%19%7%7%3.8%3.8%4.7%7%1.4%0.6%
Mar 202627.5%16.9%18.5%6.8%6.8%5.5%4.5%5.5%5.5%1.7%0.73%
Apr 202623%17.2%18.8%6.9%6.9%5.7%3.8%4.6%10.3%2.1%0.74%
May 202624.3%15.7%19.9%7.3%7.3%6%4.9%4.9%6%2.7%1.2%
Jun 202623.6%15.3%23.6%8.6%4.7%7.1%4.7%5.8%3.2%2.6%0.92%
Jul 202630.1%16%20.1%7.4%4.9%6%3.3%4.9%4%2.2%0.97%
Aug 202628.4%17.4%19.1%8.5%5.7%5.7%3.8%4.7%3.8%2.1%0.75%
Sep 202625.9%19.4%17.4%7.8%7.8%5.2%5.2%4.3%4.3%1.9%0.85%

G.H. Bass sells other things too, so only its searches that name this product count here, like “bass weejuns”.

How has the Cole Haan and G.H. Bass comparison changed over the last 12 months?

3 findings
  • G.H. Bass was ahead of Cole Haan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide moved from 17.8% to 19.4%, and its estimated monthly branded searches moved from 76.6K to 82.7K.

How did search popularity change for loafer brands worldwide in September 2026?

3 changes

  1. In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.

  2. In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.

  3. Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cole Haan’s and G.H. Bass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cole Haan

1 branded search term

  • cole haan loafers

G.H. Bass

2 branded search terms

  • bass weejuns
  • gh bass loafers

How the Brand Demand Index is measured

Other head-to-heads among loafer brands

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