Coffee mate vs Laird Superfood:Which is more popular?
In October 2026, Coffee mate had more branded searches than Laird Superfood among coffee creamer brands worldwide. Coffee mate had about 165,000 branded searches, while Laird Superfood had 8,100. Coffee mate made up 39% of all coffee creamer brand searches we track, and Laird Superfood accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, Coffee mate appeared in three of the five answers and Laird Superfood in none.
Who do people search for more?
Coffee mate, about 20 searches for every 1 for Laird Superfood
Who does AI mention more?
Coffee mate, mentioned in 3 of 5 answers, Laird Superfood in 0
Who does AI recommend more?
Coffee mate, the only one of the two named
Follow Coffee mate vs Laird Superfood and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coffee mate was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Laird Superfood did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“Which coffee creamer should I buy?”
Asked ChatGPT
“What are the best coffee creamer brands?”
Asked ChatGPT
“What's the best dairy-free coffee creamer?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Coffee mate or Laird Superfood more popular in search?
This chart shows how often people search Google for Coffee mate and Laird Superfood by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coffee mate, Laird Superfood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coffee mate | Chobani | Starbucks | International Delight | nutpods | Natural Bliss | Silk | Laird Superfood | Califia Farms | Oatly |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.8% | 26% | 9.5% | 10.6% | 7.1% | 1.3% | 2.8% | 2.3% | 0.83% | 0.69% |
| Dec 2025 | 39.2% | 26.3% | 7.9% | 10.7% | 7.8% | 1.6% | 2.9% | 2.3% | 0.7% | 0.7% |
| Jan 2026 | 31.9% | 31.9% | 6.4% | 11.3% | 8.6% | 1.9% | 2.9% | 3.5% | 0.85% | 0.69% |
| Feb 2026 | 38.8% | 26% | 6.4% | 9.9% | 8.5% | 2.3% | 2.8% | 3.5% | 0.83% | 0.83% |
| Mar 2026 | 37.8% | 25.3% | 6.2% | 10.3% | 8.3% | 5.1% | 2.8% | 2.8% | 0.81% | 0.67% |
| Apr 2026 | 37.7% | 25.4% | 6.2% | 10.4% | 8.3% | 4.2% | 2.8% | 3.4% | 0.82% | 0.82% |
| May 2026 | 41% | 27.5% | 5.5% | 9.2% | 6% | 3% | 2.5% | 3.7% | 0.73% | 0.88% |
| Jun 2026 | 37.1% | 30.6% | 6.1% | 10.2% | 6.7% | 2.2% | 2.7% | 2.7% | 0.81% | 0.81% |
| Jul 2026 | 37.9% | 30.8% | 6.2% | 9.6% | 6.2% | 3.4% | 2.3% | 2.3% | 0.67% | 0.67% |
| Aug 2026 | 34.1% | 27.8% | 6.9% | 15.8% | 6.1% | 3.1% | 2% | 2.5% | 0.91% | 0.73% |
| Sep 2026 | 35.1% | 35.1% | 7% | 8.5% | 7% | 2.1% | 2.1% | 1.7% | 0.75% | 0.62% |
| Oct 2026 | 39% | 31.9% | 7.8% | 7.1% | 5.8% | 2.3% | 2.3% | 1.9% | 0.85% | 0.85% |
Laird Superfood sells other things too, so only its searches that name this product count here, like “laird superfood creamer”.
How has branded search for Coffee mate and Laird Superfood changed worldwide over the last 12 months?
3 findings
- Coffee mate was ahead of Laird Superfood in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Coffee mate’s share of searches among coffee creamer brands worldwide moved from 38.8% to 39%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending October 2026, Laird Superfood’s share of searches among coffee creamer brands worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for coffee creamer brands worldwide in October 2026?
1 change
In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches.
How are Coffee mate’s and Laird Superfood’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coffee mate’s and Laird Superfood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coffee mate
1 branded search term
- coffee mate
Laird Superfood
1 branded search term
- laird superfood creamer
Other head-to-heads among coffee creamer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.