Coates vs Sunbelt Rentals:Which is more popular by branded search?
In August 2026, Sunbelt Rentals had more branded searches than Coates among equipment hire brands worldwide. Sunbelt Rentals was estimated to have 550K branded searches compared to Coates’ 18.1K, and held a 46.2% Share of Search versus Coates’ 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coates or Sunbelt Rentals?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbelt Rentals, Coates. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Kennards Hire | HSS Hire | Speedy Hire | Coates |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 36.4% | 8.9% | 4% | 4% | 2.2% |
| Nov 2025 | 43.1% | 35.2% | 10.5% | 3.9% | 4.7% | 2.6% |
| Dec 2025 | 40.7% | 40.7% | 10% | 3% | 3.7% | 2% |
| Jan 2026 | 43.6% | 35.6% | 10.7% | 3.2% | 4.8% | 2.1% |
| Feb 2026 | 45% | 36.8% | 9% | 3.3% | 4% | 1.8% |
| Mar 2026 | 44.7% | 36.5% | 8.9% | 4% | 4% | 1.8% |
| Apr 2026 | 45.9% | 37.5% | 7.6% | 3.4% | 4.1% | 1.5% |
| May 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Jun 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Jul 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Aug 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coates and Sunbelt Rentals comparison changed over the last 12 months?
3 findings
- Sunbelt Rentals was ahead of Coates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide moved from 44.5% to 46.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for equipment hire brands worldwide in August 2026?
2 changes
In August 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands worldwide, from 45.5% to 46.2%.
Estimated monthly branded searches for Coates worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coates’ and Sunbelt Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coates
1 branded search term
- coates hire
Sunbelt Rentals
1 branded search term
- sunbelt rentals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.