Brandwave

Coates vs Speedy Hire:Which is searched more?

In August 2026, Speedy Hire had more branded searches than Coates among equipment hire brands worldwide. Speedy Hire was estimated to have 40.5K branded searches compared to Coates’ 18.1K, and held a 3.4% Share of Search versus Coates’ 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among equipment hire brands worldwide in August 2026Which is more popular in search, Coates or Speedy Hire?
Coates1.5%18.1K searches
vs
Speedy Hire3.4%40.5K searches

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Which is more popular in search, Coates or Speedy Hire?

Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coates and Speedy Hire among equipment hire brands worldwide, by month

Share of Search by month for Speedy Hire, Coates. The figures are in the table below the chart.

View monthly share of search table
MonthSpeedy HireCoates
Oct 20254%2.2%
Nov 20254.7%2.6%
Dec 20253.7%2%
Jan 20264.8%2.1%
Feb 20264%1.8%
Mar 20264%1.8%
Apr 20264.1%1.5%
May 20263.4%1.5%
Jun 20264.1%1.5%
Jul 20264.1%1.5%
Aug 20263.4%1.5%
Sep 2026——

How has the Coates and Speedy Hire comparison changed over the last 12 months?

  • Speedy Hire was ahead of Coates in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for equipment hire brands worldwide in August 2026?

  1. In August 2026, Speedy Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.

  2. Estimated monthly branded searches for Coates worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Coates’ and Speedy Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coates

1 branded search term

  • coates hire

Speedy Hire

1 branded search term

  • speedy hire

How the Brand Demand Index is measured

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