ClickFox vs Pointillist:Which is more popular by branded search?

Name: ClickFox vs Pointillist: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Pointillist had more branded searches than ClickFox among customer journey analytics worldwide. Pointillist was estimated to have 60.5K branded searches compared to ClickFox’s 140, and held a 22.3% Share of Search versus ClickFox’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among customer journey analytics worldwide in August 2026Which is more popular in search, ClickFox or Pointillist?

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Which is more popular in search, ClickFox or Pointillist?

Compare the platforms that map customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ClickFox and Pointillist among customer journey analytics worldwide, by month

Month	CSG	Pointillist	Adobe Workfront	Thunderhead	ClickFox
Oct 2025	73.1%	14.7%	7.8%	4.4%	0.03%
Nov 2025	66.4%	20%	8.7%	4.9%	0.05%
Dec 2025	65.7%	19.8%	8.6%	5.9%	0.05%
Jan 2026	78.8%	13%	5.6%	2.6%	0.03%
Feb 2026	78.5%	12.9%	6%	2.6%	0.03%
Mar 2026	61.3%	22.6%	10.5%	5.5%	0.04%
Apr 2026	58.4%	26.3%	10%	5.3%	0.04%
May 2026	57.9%	25.9%	9.8%	6.3%	0.04%
Jun 2026	60.5%	22.2%	11.8%	5.4%	0.06%
Jul 2026	59.4%	21.8%	12.3%	6.5%	0.06%
Aug 2026	60.7%	22.3%	10.3%	6.7%	0.05%
Sep 2026	—	—	—	—	—

How has the ClickFox and Pointillist comparison changed over the last 12 months?

3 findings

Pointillist was ahead of ClickFox in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ClickFox’s estimated Share of Search among customer journey analytics worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 170 to 140.
Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide moved from 14.7% to 22.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for customer journey analytics worldwide in August 2026?

2 changes

In August 2026, Pointillist gained estimated Share of Search among customer journey analytics worldwide, from 21.8% to 22.3%.
Estimated monthly branded searches for ClickFox worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ClickFox’s and Pointillist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.